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/ Digital Ecosystems
What HubSpot certifications should an agency have?
HubSpot's certification programme covers a wide range of skills, from foundational inbound marketing through to advanced technical development. When evaluating a HubSpot agency, the certifications their team members hold give you a useful (though not complete) picture of their depth.The most relevant certifications for an implementation agency include:HubSpot Partner Certification: required for all Solutions Partners. Covers the core partnership programme and platform fundamentals.HubSpot CMS for Developers: validates technical development capability on HubSpot's CMS platform. Important if you need custom module development, HubDB, or theme work.HubSpot CMS for Marketers: validates content management and smart content configuration.Marketing Hub Certification: covers the full Marketing Hub feature set including automation, email, lead management, and reporting.Sales Hub Certification: covers Sales Hub setup, sequences, deal management, and pipeline configuration.Service Hub Certification: covers helpdesk, knowledge base, and customer feedback setup.HubSpot Reporting Certification: validates ability to build custom dashboards and attribution reports.Inbound Certification: foundational methodology — less important for evaluating technical implementation capability but indicates strategic alignment with HubSpot's approach.Two things worth noting when evaluating certifications:First, certifications are individual, not agency-wide. Ask which specific team members hold which certifications, not just whether the agency "is certified." You want the people working on your account to be certified, not just someone senior in the business.Second, certifications have expiry dates and must be renewed. An agency that was certified three years ago may have team members whose certifications have lapsed. Ask how recently certifications were completed or renewed.At ID Digital Agency, our team holds active HubSpot certifications across CMS development, Marketing Hub, Sales Hub, and the Partner programme. We are happy to provide specifics on request.
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