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13 Aug 2026

CRM vs ERP Integration: What Should Connect?

Say it once, say it everywhere

Brand and design that shape how people experience, trust and choose you

Brand isn’t a logo, and UX isn’t a wireframe – both are how people decide whether to trust you. We build brand identities and digital experiences together, so your positioning, visual system and user experience all say the same thing, consistently, everywhere someone meets you.

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Brand and design are usually built separately, by separate teams.

That’s where things start to fall apart.

  • A visual identity that doesn’t translate to the website
  • A website that doesn’t reflect the brand’s positioning
  • Inconsistent tone across sales, marketing and product
  • Design decisions made on preference instead of behaviour

Brand and design should be built as one connected system.

What a connected identity should do

  • Say the same thing in every channel, from website to sales deck
  • Be grounded in real positioning, not just visual preference
  • Be designed around how people actually navigate and decide
  • Scale cleanly as new pages, products and campaigns are added
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From strategy to delivery

  1. Discovery and context setting
  2. Audience, market and performance analysis
  3. Strategy definition and prioritisation
  4. Experience and ecosystem design
  5. Roadmap and delivery planning
  6. Handover, governance and next steps
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We develop a clear understanding of the organisation, its goals and constraints.

Our approach

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Brand-led, not decoration

Visual and verbal identity are built from positioning and audience understanding, not chosen for how they look in isolation.

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Designed around real behaviour

UX and UI decisions are grounded in how people actually navigate and decide, not assumptions about what looks clean.

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Consistent across every touchpoint

One design system carries through website, app, sales collateral and campaign creative, so nothing feels disconnected.

 
 
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Work: One51

A brand refresh showing the industry they have modernised and gained confidence to deliver on the promise.

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Frequently asked questions

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Not sure your positioning is clear yet? We’ll help you define it before we design around it.

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A strong identity needs a platform to live on

Explore Websites, Apps & Platforms

Let’s build a brand and experience people actually trust

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