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13 Aug 2026

CRM vs ERP Integration: What Should Connect?

Strategy, production and reporting, connected

Marketing and creative, connected from strategy to production to reporting

Most agencies outsource creative production or run marketing in isolation from what it’s promoting. We do both in-house: strategy, campaigns, content, photography and video production, and the reporting that proves it’s working, all under one connected team.

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Marketing and creative are usually run by separate teams, or separate agencies.

That’s where things start to fall apart.

  • Campaigns built around stock creative, not your brand
  • Content produced with no link back to campaign goals
  • Reporting that measures activity, not outcomes
  • Handover gaps between strategy, production and media

Marketing and creative should be one connected team, not a relay race.

What connected marketing and creative should do

  • Produce creative in-house, tied to a defined campaign goal
  • Run paid, organic and email as one coordinated effort
  • Report on outcomes, not just impressions and likes
  • Feed learnings back into the next round of content and campaigns
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Our approach

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In-house creative, not outsourced

Photography, video, editing and content are produced by our own team, not handed off to a third party.

 
 
seo

Campaigns tied to measurable outcomes

Every campaign, post and asset connects back to a defined goal and is reported against it.

 
conversion

One connected team

Strategy, production, distribution and reporting sit together, so nothing gets lost in handover between agencies.

 
 
 

Our services

Marketing and creative that performs across every channel

Paid Media & Performance Advertising
Budget that works as hard as your creative.
  • Google Ads management
  • Meta and Instagram advertising
  • LinkedIn advertising
  • Campaign strategy and budget management

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Social Media Management & Strategy
Consistent presence, not just posting.
  • Content calendars and scheduling
  • Community management
  • Platform strategy
  • Paid social integration

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Email Marketing & Lifecycle Campaigns
Nurture that doesn’t feel automated.
  • EDM design and build
  • Lifecycle and nurture campaigns
  • List segmentation
  • Performance reporting

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Content Marketing & Copywriting
Content built to be found and to convert.
  • SEO-informed content
  • Blog and article writing
  • Case studies and campaign copy
  • Brand tone consistency

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Photography & Video Production
Shot, edited and produced in-house.
  • In-house photography and video shoots
  • Editing and post-production
  • Campaign and social content creation
  • Brand and product content

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Conversion Rate Optimisation
Turn campaign traffic into results.
  • Evidence-led testing
  • Landing page optimisation
  • User behaviour analysis
  • Continuous improvement

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From strategy to delivery

  1. Discovery and campaign strategy
  2. Content and creative production
  3. Channel setup and launch
  4. Campaign management
  5. Measurement and reporting
  6. Continuous optimisation
01.
Defining goals, audience and what success looks like.
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Work: TBC

TBC

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Frequently asked questions

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If your marketing and creative feel disconnected, or you’re not sure what’s actually working, let’s bring it together under one connected team.

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