Custom Websites & Microsites

Clients
Our websites and microsites work
Performance, design, connection
We craft websites and microsites that combine strategy, design and technology, helping brands engage audiences and achieve digital success.

Designing digital platforms
Fast and scalable
Our website design and development process
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01Discovery
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02Research
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03Strategy
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04Wireframing
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05Design
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06Development
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07Content integration
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08Testing
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09Launch
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10Optimisation
We explore your goals, users, business needs and competitors to shape the right digital experience for your brand.
We analyse market trends, user behaviour and SEO opportunities to inform strategy, design and platform decisions.
We define goals, user flows, content needs and technical requirements to align site experience with business outcomes.
We map out site architecture, layouts and navigation in low-fidelity wireframes for early validation and feedback.
We craft beautiful, accessible designs that reflect your brand identity and engage users.
We code responsive, high-performing websites and microsites using platforms like WordPress, Webflow or custom stacks.
We help structure and load content, ensuring consistency, clarity and alignment to content strategy.
We conduct functional, performance and cross-device testing to deliver a polished, reliable digital experience.
We handle deployment, DNS updates and go-live support, ensuring a smooth transition to the new site.
We monitor site performance, analyse user behaviour and provide ongoing improvements for long-term success.
Websites & Microsites
Why websites and microsites matter
Your website is often the first touchpoint people have with your brand. It needs to be fast, beautiful and easy to use. A great site does more than look good. It builds trust, drives engagement and supports your broader business goals.
At ID Digital Agency, we design and develop websites and microsites that deliver on all fronts. We combine strategy, creativity and technical excellence to help brands create digital experiences that perform.


Building connected sites
User-first design
Websites & Microsites
Our unique approach
We bring together strategists, designers and developers to deliver sites that are creative, scalable and future-ready. Every decision we make is guided by user needs, business goals and platform performance.
With expertise across UX and UI, SEO and platform integrations, we ensure your website or microsite is designed to attract, engage and convert.

What makes us unique?
Explore how ID Digital Agency designs and develops websites and microsites that connect design, function and growth.
Discovery and research
We begin by learning about your brand, audience, competitors and goals. Through workshops, audits and research, we uncover insights that inform site strategy and design direction. This foundation ensures that we deliver an experience that is meaningful and effective.
What sets us apart is our focus on both creative and technical discovery. We look beyond surface trends, ensuring every site we build is designed for real users and real-world success.
Strategy and wireframing
We map out site architecture, user flows and key interactions, ensuring clarity and purpose in every section and page. Our wireframes provide a clear roadmap for how content, design and functionality come together.
This step gives you and your team early visibility into the site’s structure, allowing feedback and iteration before we move into visual design and development.
Design and development
Our designers craft stunning, on-brand visuals that balance beauty with usability. We focus on accessibility, performance and engagement, ensuring every page feels intuitive and aligned with your brand design.
Our developers bring the designs to life, using modern platforms and best practices to deliver sites that are fast, scalable and easy to manage, whether custom-built or CMS-driven.
Testing and optimisation
We conduct thorough testing across browsers, devices and connection speeds to ensure everything works perfectly. Post-launch, we monitor performance, analyse user data and identify opportunities for improvement.
At ID Digital Agency, we see your site as a living platform. We partner with you to keep it evolving, ensuring it continues to meet user needs and drive business results over time.
Ready to launch a site that connects and converts?
Book your free 30-minute call or complete our RFP form. Let’s create something powerful together.
Frequently asked questions
About Websites & Microsites
A website is a comprehensive platform that represents a brand or organisation online, typically containing multiple pages with various purposes, such as information, sales, or customer support. A microsite, on the other hand, is a smaller, standalone site focused on a specific campaign, product, or event. Microsites are often temporary and highly targeted to achieve a specific goal, like generating leads or promoting a launch.
Websites serve as the central hub for a brand's online presence, providing critical information, generating leads, and enabling customer interaction. Microsites complement this by delivering focused, engaging experiences for specific initiatives. Together, they enhance visibility, attract diverse audiences, and drive conversions, supporting long-term and short-term business objectives.
Custom-built websites are tailored to meet the unique needs of a business, ensuring optimised performance, user experience, and design consistency with the brand. Unlike generic templates, custom websites are more flexible, scalable, and SEO-friendly, allowing businesses to stand out in competitive markets and adapt to evolving requirements.
By collaborating closely with clients, we deeply understand their goals, audience, and brand aesthetics. Through customised design, content, and functionality, we ensure that every element of the website or microsite reflects the business's identity while delivering a consistent and engaging user experience.
Microsites provide a focused and immersive environment tailored to specific campaigns. They are highly effective for targeting niche audiences, generating buzz, and driving measurable results. Their streamlined structure simplifies navigation, boosts engagement, and offers a flexible platform for creativity and experimentation, often leading to higher conversion rates.
Our websites and microsites are built with seamless integration in mind, ensuring compatibility with SEO, social media, email marketing, and analytics tools. This cohesive approach maximises the impact of marketing efforts, allowing businesses to track performance, optimise strategies, and achieve their goals more effectively.
SEO is a critical consideration during the design and development process. By incorporating optimised keywords, metadata, mobile-friendly layouts, and fast-loading pages, we ensure that websites and microsites rank higher in search engine results, attract organic traffic, and deliver a superior user experience.
Responsive design ensures that websites and microsites adapt seamlessly to various devices and screen sizes, providing an optimal viewing experience for all users. This not only improves accessibility and engagement but also boosts SEO rankings, as search engines prioritise mobile-friendly websites in their algorithms.
At ID Digital, we leverage cutting-edge technologies and platforms like WordPress, Shopify, and custom coding to create dynamic websites and microsites. By using advanced tools such as Google Analytics, Tag Manager, and HubSpot, we ensure that each project is optimised for performance, scalability, and client-specific requirements.
The timeline for development depends on the complexity and scope of the project. A standard website may take 6-12 weeks, while a microsite for a specific campaign can often be completed in 4-8 weeks. Our streamlined processes and expert team ensure timely delivery without compromising on quality or functionality.

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