Custom Websites & Microsites

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Our work
Custom website design & development that performs
Specialising in custom website design and development in Melbourne, we craft digital platforms that captivate audiences and deliver measurable results for your business.

A full screen experience
All modern devices + platforms
Our website design and development process
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01Analyse
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02Plan
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03Design
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04Develop
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05Integrate
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06Test
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07Optimise
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08Launch
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09Monitor
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10Celebrate
Understand your brand's objectives and target audience.
Develop a strategic roadmap for your website project.
Create visually appealing and user-friendly website layouts.
Build the website using industry-standard coding practices.
Ensure seamless integration with existing systems and platforms.
Conduct thorough testing for functionality and user experience.
Enhance website performance and load times.
Deploy the website and make it live for your audience.
Track website performance and gather user feedback.
Acknowledge the successful launch and plan for future improvements.
Websites & Microsites
Industry-standard coding practices
Our Melbourne-based development team builds using best-practice coding standards, version control systems like Git for collaborative workflows, and responsive frameworks to ensure every experience is seamless across devices. Your site won’t just launch clean—it’ll scale securely and efficiently.


Non-traditional experiences
For tech curious audiences
Websites & Microsites
A creative x technical synergy
We’ve built a team where creative vision and technical precision thrive together. Designers and developers collaborate from the first wireframe to final launch—so your website isn’t just beautiful; it’s built for performance, accessibility, and flexibility. This harmony creates digital products that are both bold and bulletproof.

What makes us unique?
First impressions matter. Your website is where connection begins.
Your website is often the first touchpoint your audience has with your brand—and in today’s competitive digital landscape, it needs to do more than just look good. It needs to connect, convert, and perform.
At ID Digital Agency, we specialise in custom website and microsite development that helps brands stand out, show up strong, and leave a lasting impression. Whether you’re launching something new or levelling up an existing site, our goal is to craft responsive, high-performing digital experiences that deliver real business results.
A Strategic Approach to Website & Microsite Development
Our process starts with a deep dive into your brand, business goals, and audience. We don’t just ask what you want—we uncover what your audience needs. Through research, analysis, and collaborative workshops, we identify opportunities, uncover insights, and shape a digital strategy that aligns with your objectives.
From there, we design and develop websites and microsites that are:
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Visually impactful
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User-first and intuitive
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Fully responsive across all devices
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Fast, accessible, and SEO-optimised
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Secure and scalable for growth
Powered by the Best Tech. Guided by the Right Strategy.
We use cutting-edge frameworks and best-practice coding standards to ensure that every project is built to perform—technically and creatively. Whether it's a single-page microsite, a custom WordPress build, or a large-scale e-commerce platform, we bring together creativity, technical precision, and strategic thinking to deliver websites that work as good as they look.
Ongoing Support and Continuous Improvement
Launch is just the beginning. We believe great websites evolve. That’s why we continuously monitor performance, analyse user behaviour, and implement data-driven improvements to keep your site relevant, effective, and competitive over time.
Partner with a Web Development Agency That Gets It
With ID Digital Agency as your partner, your digital project is in expert hands. Our multidisciplinary team works with you across every phase—strategy, UX, design, development, testing, and support—to ensure every element is connected and aligned to your business goals.
Let’s create a digital experience that captivates, converts, and scales with your success.
Frequently asked questions
About Websites & Microsites
A website is a comprehensive platform that represents a brand or organisation online, typically containing multiple pages with various purposes, such as information, sales, or customer support. A microsite, on the other hand, is a smaller, standalone site focused on a specific campaign, product, or event. Microsites are often temporary and highly targeted to achieve a specific goal, like generating leads or promoting a launch.
Websites serve as the central hub for a brand's online presence, providing critical information, generating leads, and enabling customer interaction. Microsites complement this by delivering focused, engaging experiences for specific initiatives. Together, they enhance visibility, attract diverse audiences, and drive conversions, supporting long-term and short-term business objectives.
Custom-built websites are tailored to meet the unique needs of a business, ensuring optimised performance, user experience, and design consistency with the brand. Unlike generic templates, custom websites are more flexible, scalable, and SEO-friendly, allowing businesses to stand out in competitive markets and adapt to evolving requirements.
By collaborating closely with clients, we deeply understand their goals, audience, and brand aesthetics. Through customised design, content, and functionality, we ensure that every element of the website or microsite reflects the business's identity while delivering a consistent and engaging user experience.
Microsites provide a focused and immersive environment tailored to specific campaigns. They are highly effective for targeting niche audiences, generating buzz, and driving measurable results. Their streamlined structure simplifies navigation, boosts engagement, and offers a flexible platform for creativity and experimentation, often leading to higher conversion rates.
Our websites and microsites are built with seamless integration in mind, ensuring compatibility with SEO, social media, email marketing, and analytics tools. This cohesive approach maximises the impact of marketing efforts, allowing businesses to track performance, optimise strategies, and achieve their goals more effectively.
SEO is a critical consideration during the design and development process. By incorporating optimised keywords, metadata, mobile-friendly layouts, and fast-loading pages, we ensure that websites and microsites rank higher in search engine results, attract organic traffic, and deliver a superior user experience.
Responsive design ensures that websites and microsites adapt seamlessly to various devices and screen sizes, providing an optimal viewing experience for all users. This not only improves accessibility and engagement but also boosts SEO rankings, as search engines prioritise mobile-friendly websites in their algorithms.
At ID Digital, we leverage cutting-edge technologies and platforms like WordPress, Shopify, and custom coding to create dynamic websites and microsites. By using advanced tools such as Google Analytics, Tag Manager, and HubSpot, we ensure that each project is optimised for performance, scalability, and client-specific requirements.
The timeline for development depends on the complexity and scope of the project. A standard website may take 6-12 weeks, while a microsite for a specific campaign can often be completed in 4-8 weeks. Our streamlined processes and expert team ensure timely delivery without compromising on quality or functionality.

Web & Mobile Apps
Transform your vision into reality.
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