Work

VMCH

The brief

VMCH sought a responsive and proactive digital agency to elevate their online presence and drive growth across their retirement living, aged care, and disability services. Feeling neglected by their previous agency, they turned to us for innovative solutions and strategic guidance.

The outcome
  • Since partnering in 2021, we've collaborated closely with VMCH on a myriad of initiatives to enhance their digital footprint and expand their reach.

  • We've overhauled their website, implementing robust SEO strategies, introducing a dynamic blog section, innovative interactive tools like "Find Your Way," and informative calculators.

  • Additionally, we've revamped their digital marketing efforts across Instagram, TikTok, and Facebook, creating engaging content to captivate audiences.

Strategy
  • Brand Strategy
  • Marketing Strategy
  • Content Strategy
Creative
  • Brand Design
  • Digital Marketing
  • Content Creation
Code
  • Websites & Microsites
  • Platforms & Integrations
  • Hosting & Security
Marketing
  • Photos & Videos
  • Social Media
  • Search Engine Optimisation
  • Online Advertising
Digital Ecosystems
  • Digital Ecosystems
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VMCH

Desktop & mobile experience

Feature showcase


Find Your Way - Interactive Help Tool

We designed and implemented the "Find Your Way" tool to simplify navigation and empower users to swiftly access the information they need. This interactive guide utilises a "choose your own adventure" format, allowing visitors to navigate seamlessly through VMCH's diverse offerings. 

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Feature showcase


Retirement Living Locations

VMCH's retirement living locations are now easily discoverable through an intuitive interactive map, feature filters, and suburb search functionality. This enhancement streamlines the process of finding the perfect retirement community, saving time for potential residents and their families while promoting VMCH's services effectively.

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Help when it's needed

VMCH is the answer

Feature showcase


Optimised for Conversion News Articles

By focusing on relevant and compelling content aligned with their core service offerings, we curated a user experience that not only informs but also prompts action. Through thoughtful design and layout, including search-optimised summaries and engaging red panels, we fostered deeper engagement and interaction with VMCH's content.

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The details


"As a team, we're committed to pushing boundaries and propelling our clients forward. With VMCH, we've embraced innovation to enhance user experience, drive engagement, and facilitate growth. Together, we're shaping a brighter future for the retirement living and aged care sectors." - Jay, Strategy Director

Upgraded Website with Enhanced User Experience:

We began by revamping VMCH's website to ensure it reflected their brand identity and provided a seamless user experience. Incorporating SEO best practices, we optimised the site's structure and content to improve search visibility and drive organic traffic. The addition of a new blog section enabled VMCH to share valuable insights and updates with their audience, positioning them as thought leaders in their industry.

 

Interactive Tools for Enhanced Engagement:

Our team developed custom interactive tools, such as the "Find Your Way" feature, to facilitate easy navigation and streamline the user journey. By addressing common queries and guiding visitors to relevant information, these tools enhance engagement and encourage exploration of VMCH's services and offerings.

 

Comprehensive Digital Marketing Strategy:

Leveraging social media platforms like Instagram, TikTok, and Facebook, we devised a comprehensive digital marketing strategy to amplify VMCH's reach and engagement. Through targeted content creation, including videos and animations, we crafted compelling narratives that resonated with their audience, driving awareness and fostering brand loyalty.

 

Continuous Monitoring and Optimisation:

Our partnership with VMCH is characterised by ongoing monitoring and optimisation efforts. We regularly analyze website performance metrics, social media engagement data, and content effectiveness to identify areas for improvement and refine our strategies accordingly. By staying agile and adaptive, we ensure VMCH remains at the forefront of digital innovation in their sector.

 

Seamless Integration and User-Friendly Updates:

Central to our approach was ensuring seamless integration with VMCH's existing systems and workflows. The implementation of user-friendly backend systems empowers VMCH's team to make updates and adjustments to the website and digital marketing campaigns with ease, fostering autonomy and efficiency.

 

Results-Driven Approach:

Our focus on results extends beyond vanity metrics to tangible outcomes that impact VMCH's bottom line. From increased website traffic and engagement to enhanced lead generation and conversion rates, our efforts are geared towards driving measurable business results and delivering a strong return on investment for VMCH.

 

Proactive Collaboration and Strategic Guidance:

As a proactive partner, we provide strategic guidance and insights to VMCH, helping them navigate evolving digital trends and consumer behaviours. By staying ahead of the curve and anticipating their needs, we empower VMCH to make informed decisions that drive long-term growth and success.

 

Continuous Innovation and Adaptation:

In a rapidly changing digital landscape, we remain committed to continuous innovation and adaptation. We proactively explore new technologies, trends, and opportunities to ensure VMCH remains at the forefront of digital excellence and maintains a competitive edge in their industry.

 

Client-Centric Approach and Responsive Support:

Our client-centric approach ensures that VMCH's needs and objectives are always at the forefront of our efforts. We prioritise open communication, responsive support, and collaborative problem-solving to deliver solutions that exceed expectations and drive tangible business outcomes.

 

Future Growth and Expansion:

Looking ahead, we remain dedicated to supporting VMCH's continued growth and expansion initiatives. Whether through the development of new digital tools, the implementation of innovative marketing strategies, or the exploration of emerging opportunities, we are committed to helping VMCH achieve their goals and unlock new levels of success.

 

For organisations seeking transformative digital solutions tailored to their unique needs, we invite you to get in touch. Let's collaborate to bring your vision to life and drive meaningful results.