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Social Event Hire

The brief

Social Event Hire, one of Melbourne’s leading event management companies, sought to implement several strategic updates to expand its reach and market share. They required an improved user experience, a refined digital platform, and enhanced digital offerings to streamline operations and generate additional revenue streams.

The outcome

We delivered meticulously crafted digital enhancements that seamlessly integrated into Social Event Hire’s existing ecosystem. These updates boosted customer satisfaction, streamlined day-to-day operations, and unlocked new revenue opportunities. As a result, Social Event Hire is now better positioned to cater to Melbourne's vibrant event industry while driving continued growth.

Creative
Code
Marketing
Strategy
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Social Event Hire

Digital Ecosystem

Feature showcase

Abandoned Carts: Never Miss a Sale

We introduced abandoned cart email functionality, allowing Social Event Hire to re-engage potential customers who left items in their carts. This feature significantly boosts conversion rates by reminding customers to complete their bookings.

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Feature showcase

Custom Colours: Personalisation Made Easy

With custom colour filters, users can now effortlessly select products that align with their event themes. This streamlined product selection process enhances the user experience and ensures every event is perfectly styled.

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Elegant Experience

Timeless Design

Feature showcase

Marketplace: A New Revenue Stream

A dynamic marketplace feature was introduced, enabling Social Event Hire to resell items leaving the rental pool. This not only creates a secondary revenue stream but also reinforces their commitment to sustainability and resource optimisation.

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The details

"Working with Social Event Hire was a great opportunity to show how strategic digital enhancements can directly impact customer satisfaction and profitability." – Emily, Marketing Manager

Social Event Hire approached ID Digital Agency with a clear vision: elevate their digital platform to meet growing customer expectations and explore new avenues for growth. Our team began by conducting a comprehensive audit of their existing platform and identifying key areas for enhancement.

The abandoned cart functionality was a game-changer, helping the company recover potentially lost bookings. With automated reminders sent to customers who hadn’t completed their transactions, the feature improved conversions and drove additional revenue.

We also introduced a custom colour filter, a subtle but highly impactful addition. This feature allows customers to align product selections with their event themes, reducing friction during the planning process and enhancing overall satisfaction.

The marketplace feature was another innovative addition, enabling Social Event Hire to resell decommissioned rental items. This created a secondary revenue stream and bolstered the company’s sustainability initiatives by giving these items a second life.

These updates were launched with precision, ensuring minimal disruption to existing operations while delivering maximum impact. The result? A highly refined platform that not only meets but exceeds customer expectations.

If you’re looking to enhance your digital offerings or explore new revenue streams, ID Digital Agency can help. Let’s create something extraordinary together—get in touch today!

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