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Innovative Hiring Dubai

The brief

Melbourne’s leading event furniture hire business, Innovative Hiring, sought to expand into the Middle Eastern market. Their goal was to appeal to a high-end clientele that demands the very best and create a premium website with a tailored product offering to service luxury clients and exclusive events in the region.

The outcome

We successfully established Innovative Hiring’s online presence in the Middle East, launching a feature-rich digital platform designed to cater to the unique demands of this high-end market. The new website addressed country-specific requirements and provided an intuitive, visually stunning user experience tailored to high-value customers.

Creative
Code
Marketing
Digital Ecosystems
Strategy
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Grand events

Dubai style

Feature showcase

Intuitive Navigation: Seamless Browsing for Premium Clients

The website features a clean layout with categorised menus, such as "Furniture," "Decor," and "Props," enabling users to browse the product catalog effortlessly. This structure simplifies the customer journey, ensuring users find what they need without hassle.

Visit Innovative Hiring
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Feature showcase

Add to Quote: Customisation Made Simple

The "Add to Quote" feature allows users to select multiple items and create customised quotes in a few clicks. This functionality facilitates quick decision-making and smooth order processing, saving valuable time for high-profile event planners.

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Easy quote process

Explained and understood

Feature showcase

Product Filters and Search Functionality: Precision at Your Fingertips

Advanced product filters and search options let users refine their search by categories, product types, or themes. Whether planning a wedding, corporate gala, or exclusive launch, customers can easily find the perfect pieces to bring their vision to life.

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The details

"Creating a digital presence for Innovative Hiring in Dubai meant taking their Melbourne success and elevating it for an audience that expects nothing less than perfection." – Cassie, Designer

Innovative Hiring’s expansion into the Middle East required a bold and innovative approach to mirror the brand’s premium positioning in Melbourne while addressing the unique demands of the Dubai market. ID Digital Agency crafted a strategy that combined local insights with tried-and-tested digital features to create a seamless and luxurious online experience.

The website’s intuitive navigation was a cornerstone of the design. By organising the vast product catalog into clear categories, the platform ensures that users can browse effortlessly, whether they’re looking for statement decor pieces or functional event furniture.

The "Add to Quote" feature revolutionised the booking process, allowing users to easily compile a list of desired items and request a customised quote. This streamlined the decision-making process and provided a personalised touch that appeals to Dubai’s luxury market.

To further enhance the user experience, advanced product filters and search functionalities were implemented. Users can refine their search by category, type, or theme, making it simple to find specific items or plan an entire event’s aesthetic.

The result is a feature-rich digital platform that reflects Innovative Hiring’s premium brand while catering to the market-specific needs of the Middle East. With a strong online presence, the brand is now positioned to dominate the high-end event furniture hire market in Dubai and beyond.

If you’re ready to take your business global or elevate your digital presence, let’s collaborate to create something extraordinary. Reach out to ID Digital Agency today!

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