Social Media

Clients
Our social media work
Engagement, reach, loyalty
We design social media strategies that align creativity, strategy and performance, helping brands connect, engage and grow.

Growing social presence
Authentic connections
Social Media Process
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01Discovery
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02Audit
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03Strategy
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04Content creation
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05Publishing plan
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06Community management
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07Paid social
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08Monitoring
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09Reporting
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10Optimisation
We explore your brand, audience, goals and current channels to shape an effective social media strategy.
We review your social profiles, content, engagement metrics and competitors to uncover insights and opportunities.
We define channel plans, content themes, tone and performance goals tailored to your audience and brand.
We develop or guide creative assets, from posts and stories to photos and videos.
We build editorial calendars and scheduling workflows to keep content flowing consistently and efficiently.
We support or advise on engagement, response strategies and follower relationship building.
We design and manage ad campaigns to amplify reach, target audiences and drive conversions.
We track performance, engagement, sentiment and trends to inform content and strategy decisions.
We deliver clear reports on social media performance, insights, learnings and recommendations.
We continuously refine strategy, creative and targeting to improve outcomes and maximise return on investment.
Social Media
Why social media matters
Social media is where brands become human. It is where stories are shared, trust is built and loyalty is earned. Without a smart social strategy, you risk becoming just another voice in the feed. With it, you build a brand people want to follow.
At ID Digital Agency, we help brands stand out on social. We craft strategies that combine creativity and performance, driving engagement and delivering real business results.


Driving brand engagement
Creative and real
Social Media
Our unique approach
We blend creative storytelling with data-driven strategy to deliver social media that connects. Our team understands platform nuances, audience behaviours and brand voice, ensuring every post, story or ad delivers purpose and value.
With experience across digital marketing, content creation and paid media, we help brands navigate social confidently and effectively.

What makes us unique?
Explore how ID Digital Agency delivers social media strategies that connect creativity, audience and performance.
Discovery and audit
We begin by understanding your brand, audience and goals. We audit your current social media presence, review performance metrics and analyse competitors to identify where you can stand out.
This gives us a clear, strategic starting point, ensuring every recommendation we make is grounded in insight and opportunity.
Strategy and content planning
We craft a tailored social media strategy that defines platforms, audiences, tone, content pillars and posting cadence. We help you map out a mix of evergreen, promotional and reactive content designed to engage and inspire.
Our planning tools keep you organised and proactive, ensuring social media becomes a powerful, consistent part of your marketing ecosystem.
Creative development and campaign execution
Our creative team delivers scroll-stopping posts, stories, reels, carousels and videos. We design assets that are not only beautiful but platform-optimised and on-brand. We also support or manage campaign execution, from organic posts to paid activations.
We ensure everything works together, creating a seamless experience from your social feeds to your website.
Monitoring, reporting and optimisation
We track key performance metrics, gather audience feedback and monitor trends. Our reports translate data into insights, helping you understand what is working and why.
With ID Digital Agency, you get an agile partner who refines strategy, creative and targeting continuously, helping your brand grow stronger across every social touchpoint.
Ready to elevate your social media game?
Book your free 30-minute call or complete our RFP form. Let’s make your brand the one people want to follow.
Frequently asked questions
About Social Media
Social media provides a platform to connect with your audience, build brand awareness, and drive traffic to your website. It’s a cost-effective way to promote products or services, foster customer relationships, and stay competitive in the digital marketplace. With targeted strategies, it can generate leads, enhance customer loyalty, and deliver measurable ROI.
The best platforms depend on your target audience and business goals. Platforms like Facebook and Instagram are ideal for B2C engagement, while LinkedIn is great for B2B networking. Twitter is useful for real-time updates, and TikTok appeals to younger demographics. ID Digital can help you identify the right platforms based on your industry, audience, and objectives.
Yes, we provide end-to-end social media management, including content creation, scheduling, audience engagement, performance tracking, and strategy refinement. Our team ensures your social presence is consistent, impactful, and aligned with your brand’s goals, allowing you to focus on other aspects of your business.
We begin by understanding your brand, goals, and audience. Our strategy includes competitive analysis, platform selection, content planning, and KPIs to track success. By leveraging data and insights, we craft campaigns that drive engagement, increase visibility, and achieve measurable outcomes for your business.
Absolutely. ID Digital specialises in creating and managing paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok. We use advanced targeting techniques to reach your ideal audience, maximise ROI, and achieve specific campaign goals such as lead generation, website traffic, or product promotion.
The ideal posting frequency varies by platform and audience, but consistency is key. For example, Instagram may require 3-5 posts per week, while LinkedIn may be effective with 2-3 posts weekly. ID Digital can help you develop a tailored posting schedule to maintain audience engagement without overwhelming your followers.
Social media can drive website traffic through engaging content, strategic calls-to-action, and paid advertising. Sharing blog posts, promotions, and landing pages with optimised links encourages users to visit your site. Platforms like Instagram and Facebook also offer direct shopping features to convert traffic into sales.
Yes, we create high-quality content, including graphics, videos, captions, and hashtags, tailored to each platform. Our content is designed to resonate with your audience, drive engagement, and align with your overall marketing goals.
We track key performance indicators (KPIs) like engagement rates, follower growth, website traffic, and conversions. Using tools like Google Analytics and platform-specific insights, we analyse campaign performance and provide detailed reports to help refine strategies for maximum impact.
Yes, we can help identify and collaborate with influencers who align with your brand. Influencer partnerships enhance brand credibility, expand reach, and drive conversions. We manage the process, including influencer selection, content approval, and performance tracking, to ensure your campaign delivers results.

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