Work

United Petroleum

The brief

United Petroleum required a comprehensive digital ecosystem to streamline fuel discount card management, corporate card portal access, and customer payment solutions. The project encompassed the development of a fully optimised corporate website, a robust fuel discount card platform serving over 1.3 million customers, a partner portal for real-time monitoring and self-servicing, and an online corporate card portal with self-service functionalities and online payment capabilities. The primary objective was to create a seamless digital experience for both customers and corporate clients while ensuring data security and system integrity.

The outcome
  • We delivered a cutting-edge digital ecosystem that revolutionised United Petroleum's operations and customer engagement strategies.
  • The fully optimised corporate website serves as a central hub for brand communication and customer interaction, providing comprehensive information and seamless navigation.
  • The fuel discount card platform caters to over 1.3 million customers, offering advanced features such as POS data transmission, digital card generation, and entity management.
  • The partner portal enables partners to access real-time data on member activity, savings, and self-service functionalities, enhancing collaboration and transparency.
Strategy
  • Digital Strategy
Creative
  • Web UX & UI
  • App UX & UI
  • Digital Marketing
  • Content Creation
Code
  • Web & Mobile Apps
  • Web Portals
  • Ecommerce & POS
  • Platforms & Integrations
  • Hosting & Security
  • Websites & Microsites
Marketing
  • Photos & Videos
  • Offline Advertising
Digital Ecosystems
  • Digital Ecosystems
united-petroleum-seniors-fuel-discount-card
United Petroleum

Seniors NSW Discount Fuel Card

Feature showcase


Fuel Discount Cards Platform

Our fuel discount cards platform serves over 1.3 million customers, providing robust features such as POS data transmission, real-time reporting, and digital card generation for Apple Wallet and Google Wallet. With full entity management capabilities and card status monitoring, the platform ensures seamless operation and efficient customer service.

united-petroleum-fuel-discount-card-registration

Feature showcase


UCT - United Card Terminal

The UCT (United Card Terminal) app enables remote service stations to accept gift cards, fuel discount cards, and corporate cards, expanding payment options and enhancing customer convenience.

This innovative POS app unlocks new revenue streams and improves operational efficiency by facilitating secure and seamless transactions that were previously not possible.

united-petroleum-uct
united-petroleum-website-1
United's Corporate Website

On brand and simple navigation

Feature showcase


Service Station Locator

Our service station locator empowers customers to find their nearest United or Astron service station with ease, leveraging up-to-date filters, features, and accepted cards.

The system integrates with the Google My Business API to ensure accurate information on opening times, contact details, and station features. 

united-petroleum-service-station-locator

The details


"Our partnership with United Petroleum has resulted in the creation of a dynamic digital ecosystem that enhances operational efficiency, drives customer engagement, and strengthens brand loyalty. By leveraging advanced technologies and innovative solutions, we've empowered United Petroleum to deliver seamless digital experiences to its customers and partners." - Antoine, Designer at ID Digital Agency

Fully Optimised Corporate Website:

We developed a fully optimised corporate website for United Petroleum, serving as a centralised platform for brand communication, customer engagement, and information dissemination. The website features intuitive navigation, comprehensive content, and seamless integration with the fuel discount card platform and corporate card portal, providing customers and partners with easy access to essential resources and services.

 

Robust Fuel Discount Card Platform:

Our fuel discount card platform caters to over 1.3 million customers, offering advanced features such as POS data transmission, real-time reporting, and digital card generation for Apple Wallet and Google Wallet. With full entity management capabilities and card status monitoring, the platform ensures seamless operation and efficient customer service. Advanced server ramping capabilities ensure optimal performance and scalability to accommodate growing customer demand.

 

Partner Portal for Real-Time Monitoring:

The partner portal enables United Petroleum's partners to access real-time data on member activity, savings, and self-service functionalities. Partners can monitor customer engagement, track performance metrics, and collaborate with United Petroleum to optimise marketing strategies and promotions. The portal enhances transparency, collaboration, and accountability, fostering stronger partnerships and driving mutual growth.

 

Online Corporate Card Portal:

Our online corporate card portal provides customers with self-service functionalities, enabling them to manage their accounts, download statements, and make online payments conveniently. The portal offers a user-friendly interface, intuitive navigation, and robust security features, ensuring a seamless and secure banking experience for corporate clients. With self-service capabilities, customers can efficiently manage their finances and access essential services anytime, anywhere.

 

Service Station Locator:

Our service station locator empowers customers to find their nearest United or Astron service station quickly and easily. Leveraging up-to-date filters, features, and accepted cards, the locator provides customers with relevant information to plan their journeys and access essential services on the go. Integration with the Google My Business API ensures accurate and up-to-date information on station details, enhancing customer satisfaction and loyalty.

 

Continuous Security and Vulnerability Management:

We provide ongoing security and vulnerability management services to United Petroleum, ensuring that the digital ecosystem remains protected against emerging threats and vulnerabilities. Our proactive approach to security monitoring and risk mitigation helps safeguard customer data, protect brand reputation, and ensure compliance with industry regulations. By prioritising security and resilience, we enable United Petroleum to focus on delivering exceptional customer experiences and driving business growth.