Work

Kitchen Innovations

The brief

Kitchen Innovations specializes in designing, manufacturing, supplying, and installing top-tier kitchens, bathrooms, and joinery. As part of their expansion strategy, they created four distinct brands to cater to various audience segments. We were tasked with designing and coding their websites to effectively target and engage these diverse audiences.

The outcome
  • Intero and Stelle sites are now live - one focused on indoor kitchens and the other on outdoor kitchens.

  • Both brands offer exceptional craftsmanship at affordable prices.

  • Built on WordPress with keyword discovery, design, code, and Google indexing, the sites are not only visually appealing but also highly effective in converting visitors into customers.

Creative
  • Web UX & UI
  • Content Creation
  • Digital Marketing
Code
  • Websites & Microsites
  • Platforms & Integrations
Marketing
  • Social Media
  • Search Engine Optimisation
  • Online Advertising
Strategy
  • Content Strategy
  • Digital Strategy
  • Marketing Strategy
stelle-hero-desktop
Mobile & desktop experiences

Strong and confident offering.

Feature showcase


New showroom location research

Using search trends and behaviour analysis, we identified the optimal location for a new showroom in Victoria. This strategic placement ensures maximum visibility and accessibility for potential customers.

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Feature showcase


Calendly conversions

To streamline the booking process, we recommended Calendly, making online bookings simple and editable. This tool helps manage design consultant appointments, both online and at showrooms, enhancing customer convenience and engagement.

stelle-feature2-calendly
intero-hero-desktop
Intero Kitchens

A site for a specific segment.

Feature showcase


Confident user interfaces

Our design philosophy for the outdoor kitchen brand, Stelle, is "less is more." The content layout and menu system are clean, confident, and unique, reflecting the distinctive nature of outdoor kitchens.

stelle-feature3-confident

The details


"Designing the websites for Kitchen Innovations was about creating a seamless and engaging user experience that reflects the quality and craftsmanship of their products. We're proud to have helped them connect with their target audiences more effectively." - Jay, Strategy Director

Understanding Kitchen Innovations' Needs

Kitchen Innovations approached us with a clear vision: to expand their market presence through distinct brands targeting specific audience segments. They needed websites that not only showcased their high-quality products but also provided a seamless user experience to convert visitors into customers.

 

Strategic Location Research

We began by conducting thorough research into search trends and competitor locations. Our goal was to identify the best location for a new showroom in Victoria. This involved analyzing customer behavior and pinpointing areas with high demand for kitchen and bathroom renovations. The result was a strategically chosen location that maximizes visibility and foot traffic.

 

Designing User-Friendly Websites

The next step was to design and develop the websites for Intero (indoor kitchens) and Stelle (outdoor kitchens). We focused on creating user-friendly interfaces that were both visually appealing and functional. Each site was built on WordPress, ensuring easy content management and scalability.

 

Implementing Keyword Discovery and SEO

To ensure the websites rank well on search engines, we conducted extensive keyword research. This involved identifying high-traffic keywords relevant to each brand and incorporating them into the site’s content and metadata. Our efforts in keyword discovery and on-page SEO optimization have significantly improved the sites' visibility on Google.

 

Enhancing the Booking Experience

We integrated Calendly into both websites to streamline the appointment booking process. This tool allows customers to easily schedule consultations with design experts, either online or at the showroom. The integration of Calendly has improved customer engagement and increased the number of appointments booked.

 

Clean and Confident User Interfaces

For the Stelle website, we adopted a "less is more" approach to the design. The content layout and menu system are minimalist yet effective, providing a unique and confident browsing experience. This design philosophy not only enhances the user experience but also aligns with the brand's image of sophistication and quality.

 

Continuous Improvement and Monitoring

Post-launch, we continue to monitor the performance of both websites. Regular updates and optimizations ensure that the sites remain at the forefront of usability and SEO performance. This ongoing commitment to improvement ensures that Kitchen Innovations can continue to attract and convert new customers.

 

Customer Engagement and Conversion

The combination of strategic location research, user-friendly design, effective SEO, and streamlined booking processes has significantly enhanced customer engagement. Visitors spend more time on the sites, explore more products, and are more likely to book consultations. This has resulted in higher conversion rates and increased sales for Kitchen Innovations.

 

Get in Touch

If your business needs a website that not only looks great but also drives results, contact us. We specialize in creating websites that combine aesthetic appeal with high performance. Let’s work together to take your online presence to the next level.