The brief

Operated by father and son duo Andrew and Alan, Foundstone is a strategy and advisory services firm partnering with leaders of medium-sized organisations. They provide market and customer insights, strategy, planning, and execution. We were tasked with designing their brand and style guide and developing a website that targets and engages their audience.

The outcome
  • Foundstone — a mix of self-discovery and finding the 'gold business nugget'—is the centrepiece of the brand.

  • A strong blue dot connects people with insight, discovery, and advice.

  • The website, built on a solid WordPress foundation, offers SEO optimisation, content flexibility, and a variety of animations, video content, podcasts, and articles to keep content fresh, easy to read, and engaging.

  • Web UX & UI
  • Content Creation
  • Brand Design
  • Digital Marketing
  • Websites & Microsites
  • Web & Mobile Apps
  • Platforms & Integrations
  • Hosting & Security
  • Search Engine Optimisation
  • Brand Strategy

Mobile and desktop experiences.

Feature showcase

A crisp and business-focused brand

Playing homage to Melbourne's history and future business vision, the strong bright blues blended with a sense of belonging and focus make Foundstone bold and inviting.


Feature showcase

A self-managed website

Using the flexibility of WordPress with incredible animations, video content, and conversion options keeps Foundstone busy with interested businesses and individuals. Their podcast area is very popular with professionals, while their process is presented uniquely.

A podcast to turn heads

And ears.

Feature showcase

An introduction to engage and educate

Not all consultancies are the same, and Foundstone is a testament to that. Their quick yet clever explainer video is on brand, on message, and drives conversions.


The details

"Creating a brand that resonates with both history and forward-thinking strategy is no small feat. Foundstone’s new identity and website encapsulate their commitment to excellence and innovation." - Antoine, Designer

Brand Identity and Style Guide

Foundstone's brand identity was crafted to reflect a blend of self-discovery and strategic insight. The strong blue dot symbolizes clarity and focus, connecting users to valuable insights and advice. This distinctive branding sets Foundstone apart in the competitive advisory services market.


WordPress Website Development

We built Foundstone's website on a robust WordPress foundation, ensuring SEO optimisation and content flexibility. This platform allows for easy updates and a dynamic range of content, including animations, videos, podcasts, and articles, which keeps the site engaging and user-friendly.


User Experience and Engagement

Understanding Foundstone's target audience was key to designing an intuitive and engaging user experience. The website's layout and navigation were meticulously planned to guide users seamlessly through their journey, from discovery to conversion.


SEO Strategy

Implementing a comprehensive SEO strategy was crucial to improving Foundstone's online visibility. We conducted thorough keyword research and optimised on-page elements to ensure high search engine rankings and drive organic traffic to the site.


Content Strategy

The content strategy for Foundstone includes a mix of educational articles, insightful podcasts, and engaging videos. This diverse content approach not only keeps the audience informed but also positions Foundstone as thought leaders in their industry.


Interactive Elements

Incorporating interactive elements such as animations and explainer videos enhances user engagement and helps convey complex information in an easily digestible format. These elements make the website not just a source of information, but an interactive experience.


Podcast Integration

Recognising the growing popularity of podcasts, we integrated a dedicated podcast section. This area has become highly popular with professionals seeking insights and advice, further establishing Foundstone as a go-to resource for strategic guidance.


Ongoing Support and Development

Our relationship with Foundstone extends beyond the initial launch. We provide ongoing support to ensure the website remains up-to-date and continues to meet the evolving needs of their audience. Regular updates and enhancements keep the site fresh and relevant.


Get in Touch

If you have a similar project in mind or need expert advice on brand development and website design, get in touch with us. We are here to help you achieve your business goals and create a digital presence that stands out.