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Should creative be part of a brand strategy?

Should creative be part of a brand strategy?

Ah, the age-old debate: Should creative be part of a brand strategy?

  • Creative elements play a crucial role in bringing a brand strategy to life.
  • Visual identity, messaging, and storytelling are all aspects of creative that contribute to brand building.
  • A cohesive and compelling creative approach helps communicate the brand's values, personality, and positioning.
  • Including creative in a brand strategy ensures consistency across all brand touchpoints and enhances brand recognition and memorability.


Let's dive into this topic and shed some light on why creative is like the secret sauce of brand building.

Creative elements are the artistic expression of a brand strategy. From visual identity to messaging and storytelling, creative plays a crucial role in bringing a brand to life. Think of it as the canvas on which your brand story is painted—a vibrant tapestry of colors, shapes, and words that captivates and engages your audience.

But why is creative so important in a brand strategy, you ask? Well, for starters, it helps communicate the essence of your brand—the values, personality, and positioning that set you apart from the competition. Whether it's through eye-catching visuals, compelling copy, or memorable experiences, creative is the vehicle through which your brand makes its mark on the world.


But here's the real kicker: Including creative in your brand strategy isn't just about making things look pretty (although that certainly doesn't hurt).

It's about consistency and coherence across all brand touch-points. By ensuring that your visual and verbal identity align with your brand strategy, you create a unified and cohesive brand experience that resonates with your audience and fosters brand loyalty.

So, should creative be part of a brand strategy? Absolutely! In fact, it's the secret ingredient that takes your brand from bland to brilliant. By infusing creativity into every aspect of your brand strategy, you not only enhance brand recognition and memorability but also create meaningful connections with your audience that stand the test of time.

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