Social Media Management & Strategy

A consistent presence, not just a posting schedule

Social Media Management & Strategy covers platform strategy, content calendars and community management – built around a consistent voice and connected to paid social where it makes sense.

Social Media Management & Strategy is often treated as an afterthought.

That’s where things start to fall apart.

  • Posting without a clear strategy behind it
  • Inconsistent tone across different platforms
  • No plan for responding to comments and messages
  • Organic and paid social run as completely separate efforts

It should be built properly, as part of a connected system.

What good social media management & strategy should look like

  • A content calendar built around a clear platform strategy
  • Consistent tone and visual identity across every platform
  • Active community management, not just scheduled posts
  • Organic and paid social working together, not separately
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Our approach


What’s included


What’s included in social media management & strategy

Content calendars and scheduling
Planned content calendars built around your goals and key dates.
Community management
Active monitoring and response to comments, messages and mentions.
Platform strategy
A clear strategy for which platforms matter, and why.
Paid social integration
Organic and paid social coordinated as one connected strategy.
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Work: EG Ampol

For 3 years, we have helped EG build on their customer base through local targeted ads for new stores and nearby events.

View project

Frequently asked questions

Not sure if social media management & strategy is the right place to start? We’ll help you work out what matters most first.