Audience, platforms, content pillars
Social Media Management & Strategy
Social media marketing and management with a clear purpose
Posting every day isn’t a strategy. We plan, create and manage social media that builds your brand and brings in leads, with content shot by our in-house photo and video team and results tracked through to your CRM.
Social Media Management & Strategy is often treated as an afterthought.
That’s where things start to fall apart.
- Posting without a plan or clear goal
- Stock images and generic content
- No link between social activity and enquiries
- Inconsistent voice across platforms
It should be built properly, as part of a connected system.
What good social does
- Builds recognition with the right audience
- Uses original, on-brand content
- Drives traffic and leads you can measure
- Supports your other campaigns
Our approach
Content calendars and scheduling
Planned content calendars built around your goals and key dates.
Community management
Active monitoring and response to comments, messages and mentions.
Platform strategy
A clear strategy for which platforms matter, and why.
What’s included
What’s included in social media management & strategy
Social media strategy
Content calendars and copywriting
In-house photo, video and design
Community management
Paid social
Meta, LinkedIn and TikTok
Reporting
Reach, engagement and CRM leads
Work: EG Ampol
For 3 years, we have helped EG build on their customer base through local targeted ads for new stores and nearby events.
Frequently asked questions
About Social Media Management & Strategy
What does social media management and strategy include?
Social Media Management & Strategy covers content calendars, community management and platform strategy, coordinated with paid social rather than run separately.
How many social platforms should a business realistically manage?
Fewer platforms managed well consistently outperform a scattered presence across many — the right number depends on where your specific audience actually spends time.
Does social media management include responding to direct messages?
Yes — community management covers comments and direct messages, not just scheduled posting, since unanswered messages affect brand perception.
How is a content calendar typically planned?
Around key business dates, campaign timing and consistent recurring themes, built in coordination with broader content marketing planning.
Can organic social media performance be improved without paid boosting?
Yes, to a degree — consistency and genuine engagement improve organic reach, though paid social extends reach beyond what organic alone typically achieves.
How is social media content sourced — stock imagery or original photography?
Original photography and video, produced in-house under Photography & Video Production, rather than generic stock imagery.
Does social media strategy differ significantly between B2B and B2C brands?
Yes — platform choice and content tone typically differ significantly, with B2B often favouring LinkedIn and more informational content compared to B2C's broader platform mix.
How is social media success measured beyond follower count?
Through engagement quality and, where relevant, tracked conversions back to the website, connecting to GA4 and analytics.
Can social media management include influencer or partnership content?
This can be included depending on strategy, though our core focus is on owned content and paid amplification rather than influencer marketing specifically.
How often should social media strategy be reviewed and adjusted?
Regularly — platform algorithms and audience behaviour shift, so a strategy set once and left unchanged for years typically underperforms one reviewed periodically.
Does social media activity feed back into broader brand positioning?
Yes — consistent social presence reinforces Brand Strategy & Positioning, and conversely, unclear positioning tends to show up as inconsistent social messaging.
Which social media platforms should we be on?
The ones your audience uses. For most B2B organisations that’s LinkedIn. For consumer brands it’s usually Instagram, Facebook and TikTok. Your strategy defines the priority.
Do you create the content?
Yes. Our in-house team writes, designs and shoots photo and video content, so it’s original and on brand.
Can you manage paid social as well?
Yes. We run paid campaigns on Meta, LinkedIn and TikTok alongside organic content.
