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13 Aug 2026

CRM vs ERP Integration: What Should Connect?

Visual Identity & Design Systems

A visual system built to scale, not just a logo

Visual Identity & Design Systems gives you a cohesive visual language – logo, colour, type and components – documented so it stays consistent as your team, channels and campaigns grow.

Visual Identity & Design Systems is often treated as an afterthought.

That’s where things start to fall apart.

  • A logo with no system behind it
  • Every new designer interprets the brand differently
  • Inconsistent colour, type and spacing across channels
  • No single source of truth for brand assets

It should be built properly, as part of a connected system.

What good visual identity & design systems should look like

  • A logo suite that works across every application
  • A documented system for colour, type and layout
  • Templates that keep new material on-brand automatically
  • One asset library everyone works from

tiles

Our approach

crm

Logo and visual identity design

A logo and identity suite designed to work across digital, print and signage.

 
 
 
cro

Design systems and style guides

A documented system covering colour, type, spacing and components.

 
 
digital

Brand asset libraries

A single, organised library of approved assets for your team and partners.

 
 

What’s included

What’s included in visual identity & design systems

Logo and visual identity design

A logo and identity suite designed to work across digital, print and signage.


 

Design systems and style guides

A documented system covering colour, type, spacing and components.



 

Brand asset libraries

A single, organised library of approved assets for your team and partners.

Print and digital collateral
Templates for the collateral you actually use, from decks to social tiles.
warburton-2-1
Work: Warburton Bike Park

A web based design system inspired by their visual identity ensures a consistent and memorable brand experience.

View project

Frequently asked questions

See all FAQs

Not sure if visual identity & design systems is the right place to start? We’ll help you work out what matters most first.

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See how this connects to Brand Strategy & Positioning

Explore Brand Strategy & Positioning

Or explore UX/UI Design

Explore UX/UI Design