A logo and identity suite designed to work across digital, print and signage.
Visual Identity & Design Systems
Visual identity and design systems built to scale, not just a logo
Your identity needs to work on a website, a sales deck, a social post and a mobile app, and still look like you. We design complete visual identities and digital design systems that give your team the tools to stay consistent as you grow.
Visual Identity & Design Systems is often treated as an afterthought.
That’s where things start to fall apart.
- A logo with no system around it
- Brand guidelines nobody can find or follow
- Every new page designed from scratch
- Colours and fonts that fail accessibility checks
It should be built properly, as part of a connected system.
What a good identity system does
- Expresses your positioning visually
- Works across print, web, app and social
- Meets accessibility contrast standards
- Speeds up design and development
Our approach
Logo and visual identity design
A logo and identity suite designed to work across digital, print and signage.
Design systems and style guides
A documented system covering colour, type, spacing and components.
Brand asset libraries
A single, organised library of approved assets for your team and partners.
What’s included
What’s included in visual identity & design systems
Logo and brand mark
Colour, typography and imagery system
A documented system covering colour, type, spacing and components.
Brand guidelines
Online or PDF, with examples
Digital design system
UI components in Figma, ready for development
Templates
Presentations, social and documents
Rollout support
Website, signage and collateral
Work: Warburton Bike Park
A web based design system inspired by their visual identity ensures a consistent and memorable brand experience.
Frequently asked questions
About Visual Identity & Design Systems
What's included in brand, UX and UI design services?
Brand, UX & UI Design covers brand strategy and positioning, naming and verbal identity, visual identity and design systems, and UX/UI design for websites and apps. These are delivered together so your brand and digital experience say the same thing consistently, rather than being designed by separate teams at different times.
What's included in visual identity and design systems?
Visual Identity & Design Systems covers logo design, a documented style guide, brand asset libraries and templates for the collateral you actually use. A design system keeps every new page, deck and campaign on-brand automatically, rather than relying on one person's memory of the rules.
What's the difference between a style guide and a design system?
A style guide typically documents visual rules; a design system goes further, including reusable components and usage rules that keep implementation consistent across a live website or app.
Can an existing logo be kept while building a new design system around it?
Yes — design systems are often built to formalise and extend an existing, working logo rather than replacing it unnecessarily.
How does a design system help with social media content?
Documented colours, type and templates make it faster to produce on-brand social media content without every post requiring a fresh design decision.
Does a design system cover print materials, or just digital?
Both, typically — colour, type and layout principles apply across digital and print collateral, though most systems are built with digital use as the primary focus.
How often should a design system be revisited?
Whenever new page types, products or platforms are added that the existing system doesn't clearly cover — treating it as a living document rather than a one-off deliverable.
Can a design system be built before a website redesign, or does it need to happen after?
Before, generally — a documented system gives website design and development clear rules to build from, rather than design decisions being made ad hoc during the build.
Does visual identity work include photography style guidelines?
Yes — a consistent photography and imagery style is often documented alongside colour and type, particularly where photography and video production is ongoing.
How is a design system handed over to an internal team?
Through documentation and training covering how to apply it correctly, so the system continues to be used properly after the initial engagement ends.
What happens if different teams interpret the design system differently?
This usually signals the documentation needs more specific examples and clearer usage rules — ambiguity in a design system is a documentation gap, not a reason to abandon consistency.
Can a design system scale to support a mobile app as well as a website?
Yes — a well-built system is platform-agnostic at the level of colour, type and component logic, though some adaptation is needed for mobile app-specific interface patterns.
What is a visual identity?
A visual identity is the complete set of visual elements that represent a brand, including logo, colour palette, typography, imagery style and graphic elements, applied consistently everywhere.
What’s the difference between brand guidelines and a design system?
Brand guidelines explain how to use your identity across all channels. A design system is a library of reusable digital components, such as buttons, forms and layouts, that keeps websites and apps consistent.
Can you refresh our identity rather than start again?
Yes. Many clients need an evolution that keeps existing recognition while modernising and systemising the identity.
Do you provide files our team can edit?
Yes. You receive master logo files, editable templates and Figma design system files, plus guidelines explaining how to use them.
