Brand Strategy & Positioning

Positioning that gives your brand something distinct to say

Brand Strategy & Positioning defines who you serve, what you stand for, and why you’re different – the foundation everything else, from visual identity to website copy, should be built on.

What good brand strategy & positioning should look like

Gives a clear, defensible answer to why you’re different
Defines the audience you’re actually trying to reach
Sets a tone and message every channel can follow
Is grounded in real audience and competitive insight

Our approach

Brand messaging and tone

We define core messages and a tone of voice your whole team can use consistently.

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Brand messaging and tone

We define core messages and a tone of voice your whole team can use consistently.

Value proposition refinement

Your value proposition is sharpened until it says something only you can say.

Read Less

Value proposition refinement

Your value proposition is sharpened until it says something only you can say.

Audience definition

Clear definition of who you’re speaking to, and what matters most to them.

Read Less

Audience definition

Clear definition of who you’re speaking to, and what matters most to them.

Brand messaging and tone

We define core messages and a tone of voice your whole team can use consistently.

Value proposition refinement

Your value proposition is sharpened until it says something only you can say.

Audience definition

Clear definition of who you’re speaking to, and what matters most to them.

What’s included

From positioning to pixels, one connected identity

Brand messaging and tone

We define core messages and a tone of voice your whole team can use consistently.

Value proposition refinement

Your value proposition is sharpened until it says something only you can say.

Audience definition

Clear definition of who you’re speaking to, and what matters most to them.

Competitive positioning

Positioning is set relative to real competitors, not in isolation.

Frequently asked questions

See all FAQs

See how this connects to Naming & Verbal Identity

Explore Naming & Verbal Identity

Or explore Visual Identity & Design Systems

Explore Visual Identity & Design Systems

Brand Strategy & Positioning

Positioning that gives your brand something distinct to say

Brand Strategy & Positioning defines who you serve, what you stand for, and why you’re different – the foundation everything else, from visual identity to website copy, should be built on.

Brand Strategy & Positioning is often treated as an afterthought.

That’s where things start to fall apart.

What good brand strategy & positioning should look like

Our approach

Brand messaging and tone

Brand messaging and tone

Value proposition refinement

Value proposition refinement

Audience definition

Audience definition

Brand messaging and tone

Value proposition refinement

Audience definition

What’s included

From positioning to pixels, one connected identity

Work: The Paper Boys

Frequently asked questions

Not sure if brand strategy & positioning is the right place to start? We’ll help you work out what matters most first.