We define core messages and a tone of voice your whole team can use consistently.
Your value proposition is sharpened until it says something only you can say.
Clear definition of who you’re speaking to, and what matters most to them.
We define core messages and a tone of voice your whole team can use consistently.
Your value proposition is sharpened until it says something only you can say.
Clear definition of who you’re speaking to, and what matters most to them.
From brand strategy, creative and execution.
Most engagements run over a few focused weeks, including research, workshops and refinement — longer if competitor research is being conducted from scratch alongside it.
No — positioning defines messaging and market position; visual expression of that position happens under Visual Identity & Design Systems afterward.
Yes — positioning is independent of naming; most engagements refine how an existing brand is described and understood rather than starting with a name change, which sits under Naming & Verbal Identity if needed separately.
If your team struggles to describe what makes the business different in a way that isn't generic, or messaging varies significantly between people, that's a sign positioning isn't clearly defined yet.
Yes — positioning is meant to inform every later piece of content, including website copy, so messaging stays consistent rather than being written fresh for each project.
Through testing messaging against real audience understanding and comparing it against competitor positioning, to confirm it's genuinely distinct rather than assumed to be.
It can and often should evolve as a business grows or markets shift, though frequent, unconsidered changes undermine the consistency positioning is meant to provide.
Key leadership and often sales staff, since they hear directly how customers describe their needs and objections, which is valuable input into genuine positioning.
Taglines are usually developed as part of Naming & Verbal Identity, built from the positioning statement once it's agreed.
Positioning gives paid media campaigns a consistent message to build creative around, rather than each campaign inventing its own angle independently.
Brand strategy defines who your organisation serves, what it stands for, how it’s different and how it should communicate. It guides your identity, website, messaging and marketing so they work together.
Brand positioning is the specific place you want to hold in your customers’ minds compared with competitors. It’s usually captured in a positioning statement and value proposition.
Most brand strategy projects take four to eight weeks, including research, workshops and the final strategy and messaging framework.
Not always. Many organisations need clearer positioning and messaging rather than a new visual identity. We’ll recommend a refresh only if the current identity holds you back.
