GA4 properly configured from the start, not left on default settings.
Analytics, GA4 & Tracking
Know exactly what’s working, not just what’s happening
Analytics, GA4 & Tracking sets up the measurement infrastructure – GA4, conversion tracking and reporting dashboards – so every other decision is based on real data, not guesswork.
Analytics, GA4 & Tracking is often treated as an afterthought.
That’s where things start to fall apart.
- GA4 installed but never properly configured
- No clear tracking of the conversions that actually matter
- Reporting that shows traffic, but not outcomes
- Data spread across tools with no single source of truth
It should be built properly, as part of a connected system.
What good analytics, ga4 & tracking should look like
- GA4 configured to track the conversions that matter
- Clear reporting connected to Search Console and campaign data
- Dashboards that show outcomes, not just traffic
- A reliable data foundation for every other decision
Our approach
GA4 setup and configuration
GA4 properly configured from the start, not left on default settings.
Conversion tracking
Tracking built around the specific actions that matter to your business.
Search Console monitoring and reporting
Search Console data monitored and reported alongside analytics.
GA4 setup and configuration
GA4 properly configured from the start, not left on default settings.
Conversion tracking
Tracking built around the specific actions that matter to your business.
Search Console monitoring and reporting
Search Console data monitored and reported alongside analytics.
What’s included
What’s included in analytics, ga4 & tracking
GA4 setup and configuration
Conversion tracking
Tracking built around the specific actions that matter to your business.
Search Console monitoring and reporting
Search Console data monitored and reported alongside analytics.
Performance dashboards
Dashboards that bring tracking data together into one clear view.
Work: VMCH
Now with their website split over many departments and subdomains, we executed a tracking structure that informs decisions and conversions.
Frequently asked questions
About Analytics, GA4 & Tracking
We already have GA4 installed — how do we know if it's actually set up correctly?
A quick audit usually reveals gaps, most commonly missing conversion tracking or default settings left unconfigured rather than tailored to your business goals.
What's the most important thing to configure first in GA4?
Conversion events specific to your business — form submissions, purchases, or key actions — since without these, reporting shows activity but not genuine outcomes.
Does GA4 replace the need for Search Console?
No — they show different things; Search Console shows what people searched to find you, GA4 shows what they did once they arrived. Both should be connected.
How is internal traffic filtered out of GA4 reporting?
Through IP or parameter-based filters set up during configuration, preventing staff visits and testing from inflating traffic and skewing conversion rates.
Can GA4 track behaviour across our website and a connected app?
Yes — cross-platform tracking can be configured to follow a user across web and app touchpoints, provided this is planned during setup.
Does GA4 data feed into CRM reporting?
It can — combining GA4 with CRM Reporting & Insights gives visibility from first website visit through to a closed deal.
How is ecommerce tracking different in GA4?
Ecommerce tracking captures specific purchase and product interaction events, requiring more detailed configuration than standard conversion tracking alone.
What happens to tracking during a website migration?
Tracking configuration needs to be carried over and tested carefully during any platform migration, since this is a common point where conversion tracking silently breaks.
Can GA4 reports be automated and sent to stakeholders regularly?
Yes — scheduled reporting can be configured so key metrics reach relevant people automatically, without needing to check dashboards manually.
Does analytics setup include tracking paid campaign performance specifically?
Yes — proper UTM tagging and conversion tracking allows paid media performance to be measured accurately alongside organic traffic.
