Events, conversions and audiences
Analytics, GA4 & Tracking
GA4 and analytics tracking that shows what’s actually driving leads and revenue
If you can’t trust your data, you can’t make good decisions. We set up and fix GA4, Google Tag Manager, Search Console and conversion tracking, and connect them to HubSpot, so you can see which channels, pages and campaigns actually bring in leads and sales.
Analytics, GA4 & Tracking is often treated as an afterthought.
That’s where things start to fall apart.
- GA4 installed but not configured
- Form submissions and calls not tracked
- Numbers that don’t match your CRM
- Tracking that ignores cookie consent
It should be built properly, as part of a connected system.
What good tracking gives you
- Every key action tracked as a conversion
- Marketing results tied to CRM leads and revenue
- Consent-aware data collection
- Dashboards people actually use
Our approach
GA4 setup and configuration
GA4 properly configured from the start, not left on default settings.
Conversion tracking
Tracking built around the specific actions that matter to your business.
Search Console monitoring and reporting
Search Console data monitored and reported alongside analytics.
What’s included
What’s included in analytics, ga4 & tracking
GA4 setup and configuration
Google Tag Manager setup
Tracking built around the specific actions that matter to your business.
Conversion tracking
Forms, calls, bookings and eCommerce
Consent mode
Aligned with your cookie banner
Search Console and Google Ads linking
Dashboards
Looker Studio or HubSpot reporting
Work: VMCH
Now with their website split over many departments and subdomains, we executed a tracking structure that informs decisions and conversions.
Frequently asked questions
About Analytics, GA4 & Tracking
We already have GA4 installed — how do we know if it's actually set up correctly?
A quick audit usually reveals gaps, most commonly missing conversion tracking or default settings left unconfigured rather than tailored to your business goals.
What's the most important thing to configure first in GA4?
Conversion events specific to your business — form submissions, purchases, or key actions — since without these, reporting shows activity but not genuine outcomes.
Does GA4 replace the need for Search Console?
No — they show different things; Search Console shows what people searched to find you, GA4 shows what they did once they arrived. Both should be connected.
How is internal traffic filtered out of GA4 reporting?
Through IP or parameter-based filters set up during configuration, preventing staff visits and testing from inflating traffic and skewing conversion rates.
Can GA4 track behaviour across our website and a connected app?
Yes — cross-platform tracking can be configured to follow a user across web and app touchpoints, provided this is planned during setup.
Does GA4 data feed into CRM reporting?
It can — combining GA4 with CRM Reporting & Insights gives visibility from first website visit through to a closed deal.
How is ecommerce tracking different in GA4?
Ecommerce tracking captures specific purchase and product interaction events, requiring more detailed configuration than standard conversion tracking alone.
What happens to tracking during a website migration?
Tracking configuration needs to be carried over and tested carefully during any platform migration, since this is a common point where conversion tracking silently breaks.
Can GA4 reports be automated and sent to stakeholders regularly?
Yes — scheduled reporting can be configured so key metrics reach relevant people automatically, without needing to check dashboards manually.
Does analytics setup include tracking paid campaign performance specifically?
Yes — proper UTM tagging and conversion tracking allows paid media performance to be measured accurately alongside organic traffic.
Is our GA4 set up correctly?
Many GA4 properties are installed but not configured. Common issues include missing conversions, duplicate events and no consent mode. A tracking health check will confirm what’s working.
Can you track AI search traffic?
Yes. We create a custom channel in GA4 for traffic referred by AI tools such as ChatGPT, Perplexity and Gemini.
Can GA4 connect to HubSpot?
Yes. We align GA4 conversions with HubSpot forms and deals so marketing reporting matches what sales sees.
Do we need Google Tag Manager?
For most websites, yes. Tag Manager makes tracking easier to manage, test and change without editing site code.
