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13 Aug 2026

CRM vs ERP Integration: What Should Connect?

Analytics, GA4 & Tracking

Know exactly what’s working, not just what’s happening

Analytics, GA4 & Tracking sets up the measurement infrastructure – GA4, conversion tracking and reporting dashboards – so every other decision is based on real data, not guesswork.

Analytics, GA4 & Tracking is often treated as an afterthought.

That’s where things start to fall apart.

  • GA4 installed but never properly configured
  • No clear tracking of the conversions that actually matter
  • Reporting that shows traffic, but not outcomes
  • Data spread across tools with no single source of truth

It should be built properly, as part of a connected system.

 

What good analytics, ga4 & tracking should look like

  • GA4 configured to track the conversions that matter
  • Clear reporting connected to Search Console and campaign data
  • Dashboards that show outcomes, not just traffic
  • A reliable data foundation for every other decision
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Our approach

conversion

GA4 setup and configuration

GA4 properly configured from the start, not left on default settings.

 
 
 
 
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Conversion tracking

Tracking built around the specific actions that matter to your business.

 
 
 
 
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Search Console monitoring and reporting

Search Console data monitored and reported alongside analytics.

 
 
 
 

What’s included

What’s included in analytics, ga4 & tracking

GA4 setup and configuration
GA4 properly configured from the start, not left on default settings.
Conversion tracking

Tracking built around the specific actions that matter to your business.

Search Console monitoring and reporting

Search Console data monitored and reported alongside analytics.

Performance dashboards
Dashboards that bring tracking data together into one clear view.
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Work: VMCH

Now with their website split over many departments and subdomains, we executed a tracking structure that informs decisions and conversions.

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Frequently asked questions

See all FAQs

Not sure if analytics, ga4 & tracking is the right place to start? We’ll help you work out what matters most first.

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See how this connects to SEO & Technical Optimisation

Explore SEO & Technical Optimisation

Or explore Reporting & Insights

Explore Reporting & Insights