Shoots planned and produced by our own team, not outsourced.
Photography & Video Production
Photography and video production in Melbourne, made in-house for digital
Stock images make every brand look the same. Our in-house photography and video team shoots brand, corporate, product and campaign content planned around where it will be used: your website, social, paid media and presentations. One team, from concept to final cut.
Photography & Video Production is often treated as an afterthought.
That’s where things start to fall apart.
- Stock photos that don’t reflect your people or place
- Videos shot without a plan for where they’ll run
- Separate suppliers for strategy, shoot and edit
- Content that doesn’t fit web or social formats
It should be built properly, as part of a connected system.
What good production does
- Shows your real people, places and products
- Is planned for every channel it will appear on
- Matches your brand look and voice
- Gives you a library to use for months
Our approach
In-house photography and video shoots
Shoots planned and produced by our own team, not outsourced.
Editing and post-production
Full editing and post-production handled in-house.
Campaign and social content creation
Content created specifically for the channels and campaigns it will run in.
What’s included
What’s included in photography & video production
Brand and corporate video
Photography
People, places, products and events
Social and short-form video
Campaign and ad creative
Editing, motion graphics and captions
Asset library
Organised and ready for web and social
From strategy to delivery
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Discovery and campaign strategy
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Content and creative production
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Channel setup and launch
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Campaign management
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Measurement and reporting
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Continuous optimisation
01.
Defining goals, audience and what success looks like.
02.
Shooting, editing and building assets in-house.
03.
Paid, social and email set up and launched together.
04.
Ongoing management across every active channel.
05.
Reporting on outcomes, not just activity.
06.
Learnings fed back into the next round of creative and campaigns.
Work: ID Digital Agency
Yes our own! Sometimes you need to show off your skills on your own.
Frequently asked questions
About Photography & Video Production
What's included in Marketing, Content & Creative Production?
Marketing, Content & Creative Production covers paid media, social media, email marketing, content marketing and copywriting, in-house photography and video production, and conversion rate optimisation — delivered as one connected team.
Do you shoot on location, or only in a studio?
Both, depending on the brief — location shoots suit authentic brand storytelling, while studio setups suit controlled product photography.
Can video content be produced for both social media and website use from the same shoot?
Yes — a single production day is often planned to capture assets usable across social media, website and campaign needs simultaneously.
How far in advance should a photography or video shoot be booked?
Enough lead time to plan the brief, location and any talent involved properly — rushed shoots generally produce less usable, less consistent content.
Does in-house production cost more than outsourcing to a production house?
Often less over time, since there's no separate briefing overhead or scheduling dependency — turnaround is faster and revisions don't require re-engaging an external vendor.
Can photography be produced specifically for paid advertising campaigns?
Yes — creative for paid media is a common production output, tailored to specific platform formats and requirements.
Does video production include editing and post-production?
Yes — editing, colour grading and post-production are handled by the same in-house team, keeping style consistent across every finished piece.
Can product photography be produced for an ecommerce catalogue?
Yes — product photography for ecommerce catalogues is a common production need, shot to a consistent style across an entire range.
How is brand consistency maintained across different shoots over time?
Through adherence to documented visual identity guidelines, so photography style stays recognisable regardless of when or where it's shot.
Can existing footage or photography be repurposed rather than reshot?
Often yes — existing assets are reviewed first to see what's still usable before recommending a new shoot, avoiding unnecessary production cost.
Does photography and video production include content for email campaigns?
Yes — visual assets are commonly produced to support email marketing as well as social and web use.
Do you shoot photography and video in-house?
Yes. Our production team is part of our Melbourne studio, so concept, shoot and edit are handled by one team.
Can you shoot outside Melbourne?
Yes. We travel across Victoria and Australia for shoots, such as our work with Mt Buller Alpine Resort.
What formats do you deliver?
We deliver edits sized for your website, social platforms, paid ads and presentations, plus a photo library ready for web use.
Can you create content for our social media?
Yes. We plan and shoot short-form video and photography specifically for social, often alongside a larger brand shoot.
