Search, Performance Max, display and YouTube
Paid Media & Performance Advertising
Google Ads and paid media management where every dollar is accountable
Clicks are easy to buy. Customers aren’t. Our PPC specialists plan and manage Google Ads (still often called AdWords), Meta, LinkedIn and programmatic campaigns, and track every lead through HubSpot, so you can see which ads bring in enquiries, bookings and revenue.
Paid Media & Performance Advertising is often treated as an afterthought.
That’s where things start to fall apart.
- Ad spend reported as clicks, not customers
- Campaigns sending traffic to weak landing pages
- No link between ads and CRM leads
- Budgets on autopilot, rarely optimised
It should be built properly, as part of a connected system.
What good paid media does
- Targets people ready to act
- Sends them to pages built to convert
- Tracks results through to revenue
- Is optimised weekly, not quarterly
Our approach
Google Ads management
Search and display campaigns managed and optimised against real business outcomes.
Meta and Instagram advertising
Paid social campaigns built with creative made specifically for the platform.
LinkedIn advertising
B2B-focused campaigns for businesses where LinkedIn is a genuine acquisition channel.
What’s included
What’s included in paid media & performance advertising
Google Ads management
Meta ads
Paid social campaigns built with creative made specifically for the platform.
LinkedIn ads
B2B and professional audiences
Campaign strategy and budget planning
Budget allocated and reallocated based on what’s actually converting.
Landing pages and conversion tracking
Transparent monthly reporting
Linked to HubSpot
Work: VMCH
Through targeted ads, clicks arrive at specific landing pages with purpose and direction.
Frequently asked questions
About Paid Media & Performance Advertising
What does paid media and performance advertising cover?
Paid Media & Performance Advertising covers Google, Meta and LinkedIn campaigns, with budget continually reallocated toward what's actually converting rather than set-and-forget spend.
How is budget allocated across Google, Meta and LinkedIn?
Based on where your audience actually is and what stage of demand you're targeting — existing search demand favours Google, awareness-building favours Meta, and B2B targeting often favours LinkedIn.
How often should paid media campaigns be reviewed?
Continuously — budget should be reallocated toward what's actually converting rather than set once and left unchanged for a full campaign period.
Does paid media work include the ad creative itself?
Yes — creative is produced in-house under Photography & Video Production, rather than relying on stock imagery for campaigns.
Can paid media campaigns be tracked all the way through to a closed sale?
Yes, where CRM and analytics are properly connected — see Reporting & Insights for how this full-funnel tracking works.
How is a landing page different for paid traffic versus organic traffic?
Paid landing pages are typically more tightly focused on a single conversion action, matching the specific ad that drove the click, connecting to Conversion Rate Optimisation work.
Does a small budget make paid media not worthwhile?
Not necessarily — a smaller, tightly targeted budget can still perform well if targeting and creative are strong, though testing takes longer to reach reliable conclusions.
How is audience targeting refined over time?
Through ongoing analysis of which segments actually convert, refining targeting criteria as more campaign data accumulates rather than setting it once at launch.
Can paid media campaigns support a product launch specifically?
Yes — campaigns can be built around a launch timeline, often coordinated with social media and email activity for a coordinated push.
Does paid media replace the need for SEO?
No — paid media delivers immediate visibility while SEO and AI search builds compounding, longer-term visibility; the two work best together, not as substitutes.
How is ad performance reported?
Through dashboards connecting ad platform data with actual conversion outcomes, avoiding reporting that only shows clicks and impressions without business context.
Is Google Ads the same as AdWords?
Yes. Google renamed AdWords to Google Ads in 2018. Many people still search for AdWords agencies and AdWords management.
How much should we spend on Google Ads?
It depends on your market, competition and goals. We recommend a starting budget based on keyword costs and expected conversion rates, then adjust based on results.
Do we own our ad accounts?
Yes. Your ad accounts, data and history always belong to you.
How do you measure success?
We track conversions such as enquiries, bookings and sales, and connect them to HubSpot so you can see cost per lead and revenue by campaign.
Do you manage Facebook and Instagram ads?
Yes. We plan, create and manage Meta campaigns alongside Google and LinkedIn, with shared tracking and reporting.
