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13 Aug 2026

CRM vs ERP Integration: What Should Connect?

Paid Media & Performance Advertising

Budget that works as hard as your creative

Paid Media & Performance Advertising manages Google, Meta and LinkedIn campaigns – strategy, creative and budget management run as one connected effort, not handed off between tools.

Paid Media & Performance Advertising is often treated as an afterthought.

That’s where things start to fall apart.

  • Budget spread across channels without a clear strategy
  • Campaigns running on stock creative disconnected from the brand
  • No clear view of what’s actually driving return
  • Optimisation decisions made on gut feel, not data

It should be built properly, as part of a connected system.

What good paid media & performance advertising should look like

  • Budget allocated based on what’s actually performing
  • Campaigns built on creative made specifically for them
  • Clear reporting on return, not just clicks and impressions
  • Continuous optimisation, not set-and-forget campaigns
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Our approach

crm

Google Ads management

Search and display campaigns managed and optimised against real business outcomes.

 
 
security

Meta and Instagram advertising

Paid social campaigns built with creative made specifically for the platform.

 
conversion

LinkedIn advertising

B2B-focused campaigns for businesses where LinkedIn is a genuine acquisition channel.

 
 
 

What’s included

What’s included in paid media & performance advertising

Google Ads management
Search and display campaigns managed and optimised against real business outcomes.
Meta and Instagram advertising
Paid social campaigns built with creative made specifically for the platform.
LinkedIn advertising
B2B-focused campaigns for businesses where LinkedIn is a genuine acquisition channel.
Campaign strategy and budget management
Budget allocated and reallocated based on what’s actually converting.
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Work: VMCH

Through targeted ads, clicks arrive at specific landing pages with purpose and direction.

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Frequently asked questions

See all FAQs

Not sure if paid media & performance advertising is the right place to start? We’ll help you work out what matters most first.

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See how this connects to Social Media Management & Strategy

Explore Social Media Management & Strategy

Leads from campaigns still need to go somewhere

Explore Conversion Rate Optimisation