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Diggers Australia

The brief

Diggers Australia sought to revitalise their online presence after experiencing dissatisfaction with their previous agency. With unclear messaging, underperforming social media posts, and an outdated website, they tasked us with a 12-month project to rejuvenate their digital platforms.

The outcome

  • We embarked on a captivating digital marketing strategy centred around showcasing Diggers products as quintessentially Australian, ingrained in everyday life. Leveraging the brand's heritage and the versatility of products like Methylated Spirits, Turpentine, and Graffiti Remover, we crafted a narrative highlighting their utility and significance in Australian households.

  • Our efforts included producing original videos shot across Queensland and Victoria, conveying authenticity and relatability. These videos, featured on social media and YouTube as ads, garnered record views and engagement within the first week, propelling Diggers Australia into the spotlight.

  • In addition to marketing initiatives, we optimised the Diggers Australia website for SEO, ensuring each product had a dedicated page tailored with researched keywords for maximum visibility. Monthly marketing reports provided insights into platform performance, guiding strategic decisions and fostering continuous improvement.
Strategy
Creative
Marketing
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Diggers Australia

Desktop & mobile experience

Feature showcase

Incredible Original Videos

Shot on location in Queensland and Victoria, our videos capture the essence of Diggers products in everyday scenarios. Raw, unscripted, and relatable, these videos resonate with audiences on social media and YouTube, driving engagement and brand recognition.

Diggers on YouTube
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Feature showcase

Monthly Marketing Reporting

Our comprehensive monthly reports provide a detailed overview of platform performance, including engagement metrics, click-through rates, and conversions across Facebook, Instagram, TikTok, and the website. We offer actionable insights and strategic recommendations to optimise campaign effectiveness.

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Comprehensive strategy

A requirement when working with us

Feature showcase

Website SEO

Through meticulous keyword research and optimisation, we enhanced the visibility of Diggers Australia's product pages on search engines. Improved URL structures, keyword-rich content, and targeted SEO strategies have significantly boosted site traffic and search rankings, ensuring Diggers remains prominently positioned in the digital landscape.

Visit Diggers Australia
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The details

"We aimed to not just market products, but to resonate with the Aussie spirit and showcase the essence of Diggers. Seeing the engagement soar and witnessing Diggers Australia take their marketing reins internally is truly gratifying." - Antoine, Designer

Captivating Digital Marketing Strategy

We kicked off the project with a robust digital marketing strategy tailored to capture the essence of Australian life. Recognizing the widespread presence of Diggers products in Aussie garages, we aimed to evoke a sense of nostalgia and patriotism. By highlighting the versatility and reliability of Diggers Methylated Spirits, Turpentine, and Graffiti Remover, we aimed to reinforce their significance in daily life. Our strategy encompassed captivating visuals, engaging content, and precise targeting to maximize impact.

 

Original Video Production

To breathe life into our strategy, we embarked on an ambitious video production journey. Shot across iconic locations in Queensland and Victoria, our videos were raw, unscripted, and authentic. We meticulously sourced talent, crafted compelling narratives, and produced captivating visuals. These videos, showcased on social media platforms and YouTube, garnered unprecedented engagement, capturing the essence of the Diggers brand.

 

Monthly Marketing Reporting

Transparency and accountability were at the core of our approach. We provided comprehensive monthly marketing reports, dissecting performance metrics across platforms. From Facebook and Instagram to TikTok and the website, we tracked initiatives, likes, engagement, and conversions. Our insights and recommendations guided strategic adjustments, ensuring continuous optimization and growth.

 

Website SEO Enhancement

Recognizing the importance of online visibility, we conducted thorough SEO enhancements for the Diggers Australia website. Each major product received a dedicated page, meticulously optimized for relevant keywords and trending searches. By refining URL structures, naming conventions, and content, we bolstered site traffic and improved search rankings. The result? Increased visitation and enhanced brand visibility in the digital landscape.

 

Get in Touch

If you're seeking to elevate your brand's digital presence and resonate with your target audience, we're here to help. Let's collaborate and craft a tailored strategy that drives results and propels your brand forward. Get in touch with us today to embark on your digital journey!

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