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11 Aug 2026

How to Map Customer Journeys That Drive Growth

Creating Engagement and Customer Value for a National Fuel Retailer

United Petroleum
Services
Platforms
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Turning a discount app into a full engagement platform

United Petroleum's app was originally built to do one thing well — put partner organisation fuel discounts at members' fingertips — but it had no way to promote United's own in-store offers to the customers already standing at the pump. ID Digital expanded the app into a genuine engagement platform, adding app-only Quickstop and Pie Face promotions, a digital coffee card, a station location finder, and an upgraded member and fuel discount card experience, all powered by a real-time offer management workflow that lets the United team add and edit deals the moment they need to.

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Offers Dashboard

Customers can view the latest app-only offers from Quickstop and Pie Face directly in the app — promoted offers, a rotating list of daily deals, and member coffee discounts all in one place, giving people a reason to open the app every time they fuel up.

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Location finder

Customers can find their nearest United Petroleum station in a tap, filtering by fuel grade, facilities and services, and checking which locations feature Quickstop, Pie Face, Roadhouse or Brunetti — removing any guesswork about where to pull in next.

Helping a national organisation like United expand on the value they provide their customers is something we're extremely proud of. A project like this allows our entire team to contribute their expertise, from user experience, through marketing and technical development as well.

Russel Pistun

UX/UI Lead, ID Digital

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Member card and fuel discount cards

An upgraded card experience gives members quick access to their Member Discount Card for app-only offers, alongside a dedicated Fuel Discount Card for signed-in partner organisation members — making the discount easier to use for customers and easier to manage for the United team.

Impact

The results of turning a discount app into an engagement platform
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A direct line to point-of-fuel marketing

United can now promote Quickstop and Pie Face offers to customers exactly when they're standing at the pump.

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One unified app experience

Partner organisation members and the wider public now use a single app for discounts, offers and locations.

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Easier offer management

Promotions and partner discounts are managed through one system and pull through to the app in real time.

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A stronger reason to engage

App-only offers and a digital coffee card give customers a reason to open the app on every visit, not just to redeem a discount.