Creating Engagement and Customer Value for a National Fuel Retailer

United Petroleum

Services

Platforms

Turning a discount app into a full engagement platform

United Petroleum's app was originally built to do one thing well — put partner organisation fuel discounts at members' fingertips — but it had no way to promote United's own in-store offers to the customers already standing at the pump. ID Digital expanded the app into a genuine engagement platform, adding app-only Quickstop and Pie Face promotions, a digital coffee card, a station location finder, and an upgraded member and fuel discount card experience, all powered by a real-time offer management workflow that lets the United team add and edit deals the moment they need to.

Offers Dashboard

Customers can view the latest app-only offers from Quickstop and Pie Face directly in the app — promoted offers, a rotating list of daily deals, and member coffee discounts all in one place, giving people a reason to open the app every time they fuel up.

Location finder

Customers can find their nearest United Petroleum station in a tap, filtering by fuel grade, facilities and services, and checking which locations feature Quickstop, Pie Face, Roadhouse or Brunetti — removing any guesswork about where to pull in next.

Helping a national organisation like United expand on the value they provide their customers is something we're extremely proud of. A project like this allows our entire team to contribute their expertise, from user experience, through marketing and technical development as well.

Russel Pistun

UX/UI Lead, ID Digital

Member card and fuel discount cards

An upgraded card experience gives members quick access to their Member Discount Card for app-only offers, alongside a dedicated Fuel Discount Card for signed-in partner organisation members — making the discount easier to use for customers and easier to manage for the United team.