Systems Integration & Middleware
Systems integration and middleware that keeps your data moving, reliably
When your CRM, accounting, website, bookings and payments don’t talk to each other, your team becomes the integration. We connect HubSpot, Xero, payment gateways, booking platforms and custom systems through APIs and middleware, so data flows automatically, errors are caught and everything stays in sync.
Systems Integration & Middleware is often treated as an afterthought.
That’s where things start to fall apart.
- Invoices and customer details re-keyed by hand
- Integrations that silently break
- Different numbers in different systems
- No one knows how the connections work
It should be built properly, as part of a connected system.
What good integration does
- Syncs data automatically in both directions where needed
- Flags and handles errors
- Is documented and monitored
- Scales as you add systems
Our approach
API and middleware integration
Integrations built on proper APIs and middleware, not fragile workarounds.
Third-party app connections
Your key tools connected cleanly, with data flowing where it needs to.
Legacy system integration
Older systems integrated properly rather than replaced unnecessarily.
What’s included
What’s included in systems integration & middleware
Work: United Petroleum
One of the easiest to use service station locators connected through their sites, systems and networks.
Frequently asked questions
About Systems Integrations & Middleware
What's the difference between an integration and middleware?
An integration connects two specific systems directly; middleware acts as a layer connecting multiple systems more flexibly, useful when several tools need to share data consistently.
Can you integrate with software that doesn't have an official integration listed?
In most cases yes — if the platform has an API, a custom integration can typically be built even without an existing pre-made connector.
How do you prevent integrations from breaking when a platform updates?
Through monitoring where possible and ongoing support arrangements, since platform updates are a normal and expected part of maintaining any integration long-term.
Does integration work include data mapping between systems with different field structures?
Yes — mapping how fields correspond between systems is a core part of integration work, particularly where naming conventions or data formats differ.
Can legacy systems be integrated, or do they need to be replaced first?
Legacy systems can often be integrated as-is, provided they have some form of accessible API or data export — replacement isn't always necessary just to connect them.
How is duplicate data prevented across integrated systems?
Through clear rules about which system is the source of truth for each data type, avoiding conflicting updates between platforms.
Does integration work slow down the systems involved?
Well-built integrations shouldn't meaningfully impact performance; poorly built ones can, which is why proper architecture planning matters before implementation begins.
Can integrations be built between our CRM and accounting software?
Yes — connecting CRM and accounting systems like Xero is a common integration, keeping invoicing and customer data aligned without manual re-entry.
How long does a typical integration project take?
This varies significantly with system complexity, but simple, well-documented API integrations can often be completed in days to a few weeks.
Does middleware work connect to broader digital ecosystem planning?
Yes — middleware decisions are usually informed by Digital Ecosystem Architecture, which maps what needs to connect before the technical integration work begins.
Can HubSpot integrate with Xero?
Yes. HubSpot and Xero can sync contacts, invoices and payment status using HubSpot’s Xero connector or a custom integration for more complex requirements.
What is middleware?
Middleware is software that sits between systems and moves data between them, applying rules along the way. Examples include Make, Zapier, Workato and custom-built services.
Should we use Zapier or a custom integration?
Zapier and Make suit simple, low-volume connections. Custom integrations suit complex logic, high volumes or sensitive data. We recommend based on reliability and cost over time.
What happens if an integration breaks?
We build error handling and monitoring so failures are flagged, and our support team fixes issues quickly.
