Interviews, analytics, heatmaps and user testing
UX/UI Design
UX and UI design built around how people actually find, compare and act
UX and UI design built around how people actually find, compare and actGood design isn’t about what looks clean. It’s about what works. Our UX and UI designers research how your customers behave, then design websites, apps, portals and AI interfaces that are clear, accessible and easy to use, and our developers build them exactly as designed.
UX/UI Design is often treated as an afterthought.
That’s where things start to fall apart.
- Design decisions made on opinion, not evidence
- Navigation built around your org chart, not your customers
- Forms and checkouts that lose people
- Designs that change when developers build them
It should be built properly, as part of a connected system.
What good UX/UI does
- Makes the next step obvious on every page
- Works for every user, including people with disabilities
- Is tested before it’s built
- Translates directly into development
Our approach
User journey mapping
We map real user journeys end to end, identifying friction before it’s built.
Wireframing and prototyping
Low and high-fidelity wireframes let you validate direction before development starts.
Interface design (UI)
Interfaces designed for clarity and consistency across every screen.
What’s included
What’s included in ux/ui design
UX research
Information architecture
Navigation and content structure
Wireframes and user flows
Low and high-fidelity wireframes let you validate direction before development starts.
Interactive prototypes
In Figma
UI design
Responsive screens and component library
Accessibility review
WCAG-aligned design checks
Work: Sycle by Symal
Clean spacious layouts for Sycle make for an elegant unique experience.
Frequently asked questions
About UX/UI Design
What's the difference between UX and UI specifically?
UX covers how something works and flows — navigation, journeys, structure; UI covers how it looks and feels — visual layout, buttons, interface elements. Both are handled together to avoid mismatches between them.
Does UX/UI design happen before or after development starts?
Before — wireframes and prototypes are validated first, so development is building against a tested plan rather than guessing at structure mid-build.
How is a wireframe different from a finished design?
A wireframe focuses purely on layout and structure without visual styling, used to validate flow and content placement before visual design is applied.
Can UX/UI design fix a website that's already built and underperforming?
Yes — a UX review can identify specific friction points in an existing site, often without requiring a full rebuild, particularly around navigation and form design.
Does UX/UI design consider accessibility requirements?
Yes — accessibility is factored into interface decisions from the start, covering things like colour contrast and keyboard navigation, rather than addressed only after launch.
How is user testing typically conducted?
Through structured sessions where real users attempt specific tasks on a prototype, revealing where confusion or friction occurs before a design is finalised.
Does UX/UI design apply differently to ecommerce sites?
Yes — ecommerce introduces specific UX considerations around product discovery and checkout flow, covered alongside Ecommerce Solutions work.
How many rounds of design revision are typical?
This varies by project scope, though structured feedback rounds at wireframe and visual design stages are standard, rather than unlimited open-ended revisions.
Can UX/UI design work be applied to an internal tool, not just a public website?
Yes — internal tools and secure portals benefit from the same behaviour-based design approach as public-facing sites.
Does UX/UI design consider how a site will perform in search, or is that separate?
Structure decisions made during UX design directly affect how easily a site can be indexed and understood by search engines, connecting closely to SEO & Technical Optimisation.
What is UX/UI design?
UX design shapes how a website or app works, including structure, navigation and user journeys. UI design shapes how it looks, including layout, typography, colour and components. Together they make digital products clear and easy to use.
How do you research users?
We combine analytics, heatmaps, stakeholder input, user interviews and usability testing on prototypes, choosing methods to suit the budget and timeline.
Do you design for accessibility?
Yes. We design to WCAG guidelines, including colour contrast, keyboard navigation, clear labelling and readable typography.
What tools do you use?
We design and prototype in Figma, so stakeholders can review, comment and test before development starts.
