We map real user journeys end to end, identifying friction before it’s built.
UX/UI Design
Interfaces designed around how people actually behave
UX/UI Design maps how people move through your website, app or platform and designs interfaces around that real behaviour – not assumptions about what looks clean.
UX/UI Design is often treated as an afterthought.
That’s where things start to fall apart.
- Interfaces designed on opinion, not user behaviour
- Navigation that makes sense internally, but not to users
- Inconsistent UI patterns across pages and screens
- Accessibility treated as a final checklist, not a design input
It should be built properly, as part of a connected system.
What good ux/ui design should look like
- Journeys mapped against how people actually navigate
- Wireframes and prototypes tested before full build
- One consistent UI pattern language across the product
- Accessibility considered from the first design decision
Our approach
User journey mapping
We map real user journeys end to end, identifying friction before it’s built.
Wireframing and prototyping
Low and high-fidelity wireframes let you validate direction before development starts.
Interface design (UI)
Interfaces designed for clarity and consistency across every screen.
User journey mapping
We map real user journeys end to end, identifying friction before it’s built.
Wireframing and prototyping
Low and high-fidelity wireframes let you validate direction before development starts.
Interface design (UI)
Interfaces designed for clarity and consistency across every screen.
What’s included
What’s included in ux/ui design
User journey mapping
Wireframing and prototyping
Low and high-fidelity wireframes let you validate direction before development starts.
Interface design (UI)
Interfaces designed for clarity and consistency across every screen.
Accessibility considerations
Accessibility is built into design decisions, not retrofitted after launch.
Work: Sycle by Symal
Clean spacious layouts for Sycle make for an elegant unique experience.
Frequently asked questions
About UX/UI Design
What's the difference between UX and UI specifically?
UX covers how something works and flows — navigation, journeys, structure; UI covers how it looks and feels — visual layout, buttons, interface elements. Both are handled together to avoid mismatches between them.
Does UX/UI design happen before or after development starts?
Before — wireframes and prototypes are validated first, so development is building against a tested plan rather than guessing at structure mid-build.
How is a wireframe different from a finished design?
A wireframe focuses purely on layout and structure without visual styling, used to validate flow and content placement before visual design is applied.
Can UX/UI design fix a website that's already built and underperforming?
Yes — a UX review can identify specific friction points in an existing site, often without requiring a full rebuild, particularly around navigation and form design.
Does UX/UI design consider accessibility requirements?
Yes — accessibility is factored into interface decisions from the start, covering things like colour contrast and keyboard navigation, rather than addressed only after launch.
How is user testing typically conducted?
Through structured sessions where real users attempt specific tasks on a prototype, revealing where confusion or friction occurs before a design is finalised.
Does UX/UI design apply differently to ecommerce sites?
Yes — ecommerce introduces specific UX considerations around product discovery and checkout flow, covered alongside Ecommerce Solutions work.
How many rounds of design revision are typical?
This varies by project scope, though structured feedback rounds at wireframe and visual design stages are standard, rather than unlimited open-ended revisions.
Can UX/UI design work be applied to an internal tool, not just a public website?
Yes — internal tools and secure portals benefit from the same behaviour-based design approach as public-facing sites.
Does UX/UI design consider how a site will perform in search, or is that separate?
Structure decisions made during UX design directly affect how easily a site can be indexed and understood by search engines, connecting closely to SEO & Technical Optimisation.
