Refreshing Sunspun’s online yarn store and brand story

Sunspun

Services

Platforms

Shopify

A fresh look and easier shopping for a much-loved yarn store

Sunspun has sold fine yarn from Canterbury for more than 40 years. When Virginia took over as Sunspun’s fifth owner, its six-year-old Shopify theme was struggling with a catalogue of more than 1,000 products. Staying on Shopify, ID Digital Agency customised a new theme into a warmer refresh of the old site, with colour-led shopping, clearer swatches, dedicated brand pages, a simplified logo and a home for its new Makers Loft workshops. The result is a store that’s easier to browse, easier to find on Google and better at telling Sunspun’s story.

Colour-led filtering for faster yarn discovery

The old theme had no way to shop by colour across more than 1,000 products. We added a colour filter powered by a dynamic product property, with colours managed directly in Shopify, so customers can see every matching shade across all brands in one click.

A refreshed brand with a story to tell

Sunspun’s story runs “from a love of craft to a shop, and then a paddock”, with Virginia’s working sheep farm now part of the picture. We gave that story its own page and recommended simplifying the busy original logo, which our web designer redrew to read clearly on any screen.

As Sunspun’s shop and business grew, so did their ambitions online. We built a new Shopify setup designed to grow right alongside them.”

Antoine

Web Designer

Accessible colour swatches for clearer selection

Product variants were once small photos of yarn balls, which were hard to see and compare. We replaced them with clean, larger colour swatches, improving accessibility and making it simple to compare shades on any screen.