Work

BMW + Mini

The brief

BMW and MINI Australia's after-sales department entrusted ID Digital Agency to revolutionise the customer experience surrounding BMW Service Inclusive Package offerings. Our mission was to empower customers to seamlessly navigate and maximise the benefits of these packages during and post-contract.

The outcome
  • BMW and Mini chose to elevate their customer experience by offering comprehensive "Inclusive Packages" with premium vehicle purchases, encompassing services, car washes, jet ski hires, and more.

  • Our custom platform seamlessly integrates with BMW and Mini's existing systems, enabling customers to easily access and manage their package benefits. The response from customers has been overwhelmingly positive, with widespread uptake and streamlined management for BMW and Mini.

Code
  • Web & Mobile Apps
  • Web Portals
  • Platforms & Integrations
Digital Ecosystems
  • Digital Ecosystems
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Desktop & mobile

The after sales experience

Feature showcase


Easy Logins

Customers can access inclusive additions against their car using their VIN or registration details, streamlining the process and enhancing user experience. This feature not only simplifies access to package benefits but also facilitates including these additions as part of the car sale, offering added value for BMW/Mini customers.

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Feature showcase


Direct Connection to the BMW Digital Ecosystem

Our platform maintains robust connections with the BMW secure digital ecosystem, ensuring seamless integration and functionality without compromising customer data. By establishing secure connections, we prioritise data privacy and security while delivering a seamless user experience.

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bmw-car-wash-desktop
Car wash anyone?

Ask BMW for a great deal

Feature showcase


Secure Hosting Architecture

With over 5 years of support for BMW and Mini, our platform boasts a secure hosting architecture, with regular server, code, and connection reviews conducted quarterly. Customers can trust that their data is protected, and BMW and Mini prioritise their best interests with our platform's secure infrastructure.

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The details


"At ID Digital, we prioritise the security and satisfaction of our clients and their customers. Our platform ensures seamless functionality while maintaining the highest standards of data privacy and security, providing peace of mind for all stakeholders." - Ali, Backend Coder

Empowered by BMW and MINI Australia's after-sales department, ID Digital Agency was tasked with enhancing the customer experience and streamlining the navigation of BMW Service Inclusive Package offerings. The objective was to provide added value to customers through inclusive packages while ensuring ease of management for BMW and Mini.

 

Easy Logins

Our platform enables customers to access inclusive additions against their car effortlessly using their VIN or registration details. This streamlined login process enhances user experience and allows customers to conveniently access package benefits. Moreover, customers can include these additions as part of the car sale, presenting a premium opportunity for BMW/Mini customers.

 

Direct Connection to the BMW Digital Ecosystem

We established strong connections between our platform and the BMW secure digital ecosystem, ensuring seamless integration and functionality. This direct connection prioritises data security and customer privacy while providing a seamless user experience for customers navigating BMW Service Inclusive Package offerings.

 

Secure Hosting Architecture

With over 5 years of support for BMW and Mini, our platform boasts a secure hosting architecture, with regular server, code, and connection reviews conducted quarterly. This robust infrastructure ensures data protection and instills confidence in customers, knowing that BMW and Mini prioritise their best interests with our secure platform.

 

The success of the "Inclusive Package" offering underscores our commitment to delivering secure and seamless solutions for our clients and their customers. If you're seeking to enhance your customer experience and streamline service offerings, we invite you to get in touch with us. Together, we can create tailored solutions that drive value and satisfaction for your customers.