We ensure search engines can find, crawl and index every page that matters.
SEO & Technical Optimisation
Technical foundations that let search engines actually find you
SEO & Technical Optimisation addresses the site structure, speed and crawlability issues that quietly cap how well a website can rank – the foundation every other SEO effort depends on.
SEO & Technical Optimisation is often treated as an afterthought.
That’s where things start to fall apart.
- Technical issues capping rankings that content alone can’t fix
- Slow page speed costing both rankings and conversions
- Site structure that confuses search engines and users alike
- Structured data missing or implemented incorrectly
It should be built properly, as part of a connected system.
What good seo & technical optimisation should look like
- A site structure search engines can crawl and understand
- Page speed and Core Web Vitals within healthy benchmarks
- Structured data implemented correctly across key pages
- Technical issues found and fixed before they cap growth
Our approach
Site structure and crawlability
We ensure search engines can find, crawl and index every page that matters.
Page speed and Core Web Vitals
Performance optimised against Google’s Core Web Vitals benchmarks.
Structured data and indexing setup
Structured data implemented to help search engines understand your content.
Site structure and crawlability
We ensure search engines can find, crawl and index every page that matters.
Page speed and Core Web Vitals
Performance optimised against Google’s Core Web Vitals benchmarks.
Structured data and indexing setup
Structured data implemented to help search engines understand your content.
What’s included
What’s included in seo & technical optimisation
Site structure and crawlability
Page speed and Core Web Vitals
Performance optimised against Google’s Core Web Vitals benchmarks.
Structured data and indexing setup
Structured data and indexing setup
Technical SEO audits
A full technical audit identifying what’s currently capping performance.
Work: Maddern Financial Advisers
Their podcast has increased rankings & reputation.
Frequently asked questions
About SEO & Technical Optimisation
What's included in a technical SEO audit?
A review of site structure, crawlability, page speed, Core Web Vitals and structured data — identifying what's currently capping search performance before content work begins.
How often should technical SEO be reviewed?
At minimum annually, or after any significant website or platform change, since technical issues often go unnoticed until they've been affecting rankings for some time.
Does site speed really matter for SEO, or is that overstated?
It genuinely matters — Core Web Vitals are a direct ranking factor, and slow pages also independently reduce conversion rates, compounding the impact.
What's structured data and why does it matter?
Structured data helps search engines understand page content more precisely, improving how listings appear in results and supporting AI search visibility as well.
Can technical SEO issues be fixed without a full website rebuild?
Often yes — many technical issues can be addressed directly on an existing platform, though severe structural problems sometimes justify a broader rebuild.
How is crawlability tested?
Through crawl simulation tools that mimic how search engines navigate a site, identifying pages that are blocked, orphaned, or difficult to reach.
Does technical SEO work differ for ecommerce sites?
Yes — product and category pages need specific technical treatment, detailed alongside Ecommerce Solutions.
What happens if technical issues aren't addressed before content work begins?
Even excellent content can underperform if technical issues prevent search engines from properly crawling or indexing it — technical foundations should generally come first.
How long does it take to see ranking improvements after technical fixes?
This varies, but meaningful, durable improvements typically build over months rather than appearing immediately, since search engines need time to recrawl and reassess a site.
Does technical SEO connect to GA4 tracking setup?
Yes — accurate GA4 tracking is needed to properly measure whether technical improvements are actually translating into more traffic and conversions.
