Crawl, index, speed, mobile and security
SEO & Technical Optimisation
Technical SEO services that fix what’s quietly holding your rankings back
If search engines can’t crawl, understand and trust your site, great content won’t rank. Our technical SEO specialists audit your site’s structure, speed, indexing and schema, and because our developers sit in the same Melbourne studio, we fix the issues rather than hand you a report.
SEO & Technical Optimisation is often treated as an afterthought.
That’s where things start to fall apart.
- Pages that Google can’t find or index
- Slow load times and poor Core Web Vitals
- Duplicate, legacy and staging pages competing with live ones
- Missing or broken schema markup
It should be built properly, as part of a connected system.
What a technically sound site has
- Clean crawl paths and a logical URL structure
- Fast, stable pages on mobile
- Correct canonicals, redirects and indexing rules
- Structured data that search and AI tools can read
Our approach
Site structure and crawlability
We ensure search engines can find, crawl and index every page that matters.
Page speed and Core Web Vitals
Performance optimised against Google’s Core Web Vitals benchmarks.
Structured data and indexing setup
Structured data implemented to help search engines understand your content.
What’s included
What’s included in seo & technical optimisation
Technical SEO audit
Core Web Vitals optimisation
Performance optimised against Google’s Core Web Vitals benchmarks.
Site architecture and internal linking
Structured data and indexing setup
Redirects and migration SEO
Protecting rankings through rebuilds
Schema markup
Organization, Service, FAQ, Product, LocalBusiness
Implementation
Fixes made by our developers across Webflow, WordPress, HubSpot, Shopify and DatoCMS
Work: Maddern Financial Advisers
Their podcast has increased rankings & reputation.
Frequently asked questions
About SEO & Technical Optimisation
What's included in a technical SEO audit?
A review of site structure, crawlability, page speed, Core Web Vitals and structured data — identifying what's currently capping search performance before content work begins.
How often should technical SEO be reviewed?
At minimum annually, or after any significant website or platform change, since technical issues often go unnoticed until they've been affecting rankings for some time.
Does site speed really matter for SEO, or is that overstated?
It genuinely matters — Core Web Vitals are a direct ranking factor, and slow pages also independently reduce conversion rates, compounding the impact.
What's structured data and why does it matter?
Structured data helps search engines understand page content more precisely, improving how listings appear in results and supporting AI search visibility as well.
Can technical SEO issues be fixed without a full website rebuild?
Often yes — many technical issues can be addressed directly on an existing platform, though severe structural problems sometimes justify a broader rebuild.
How is crawlability tested?
Through crawl simulation tools that mimic how search engines navigate a site, identifying pages that are blocked, orphaned, or difficult to reach.
Does technical SEO work differ for ecommerce sites?
Yes — product and category pages need specific technical treatment, detailed alongside Ecommerce Solutions.
What happens if technical issues aren't addressed before content work begins?
Even excellent content can underperform if technical issues prevent search engines from properly crawling or indexing it — technical foundations should generally come first.
How long does it take to see ranking improvements after technical fixes?
This varies, but meaningful, durable improvements typically build over months rather than appearing immediately, since search engines need time to recrawl and reassess a site.
Does technical SEO connect to GA4 tracking setup?
Yes — accurate GA4 tracking is needed to properly measure whether technical improvements are actually translating into more traffic and conversions.
What is technical SEO?
Technical SEO is the work that helps search engines crawl, understand and index your website, including site structure, speed, mobile usability, redirects, canonicals and structured data.
What does a technical SEO audit include?
A crawl of your full site, a review of indexing, speed, Core Web Vitals, mobile usability, redirects, duplicate content and schema, and a prioritised list of fixes.
Can you fix the issues as well?
Yes. Our developers implement fixes directly on Webflow, WordPress, HubSpot CMS, Shopify and DatoCMS sites.
How often should we audit our site?
We recommend a full technical audit yearly, and after any redesign, migration or major content change, with monthly monitoring in between.
