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13 Aug 2026

CRM vs ERP Integration: What Should Connect?

SEO & Technical Optimisation

Technical foundations that let search engines actually find you

SEO & Technical Optimisation addresses the site structure, speed and crawlability issues that quietly cap how well a website can rank – the foundation every other SEO effort depends on.

SEO & Technical Optimisation is often treated as an afterthought.

That’s where things start to fall apart.

  • Technical issues capping rankings that content alone can’t fix
  • Slow page speed costing both rankings and conversions
  • Site structure that confuses search engines and users alike
  • Structured data missing or implemented incorrectly

It should be built properly, as part of a connected system.

What good seo & technical optimisation should look like

  • A site structure search engines can crawl and understand
  • Page speed and Core Web Vitals within healthy benchmarks
  • Structured data implemented correctly across key pages
  • Technical issues found and fixed before they cap growth
maddern-financial-advisers-seo

Our approach

crm

Site structure and crawlability

We ensure search engines can find, crawl and index every page that matters.

 
 
 
digital

Page speed and Core Web Vitals

Performance optimised against Google’s Core Web Vitals benchmarks.

 
 
conversion

Structured data and indexing setup

Structured data implemented to help search engines understand your content.

 
 
 

What’s included

What’s included in seo & technical optimisation

Site structure and crawlability
We ensure search engines can find, crawl and index every page that matters.
Page speed and Core Web Vitals

Performance optimised against Google’s Core Web Vitals benchmarks.

Structured data and indexing setup

Structured data and indexing setup

Technical SEO audits
A full technical audit identifying what’s currently capping performance.
maddern-financial-advisers-OG
Work: Maddern Financial Advisers

Their podcast has increased rankings & reputation.

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Frequently asked questions

See all FAQs

Not sure if seo & technical optimisation is the right place to start? We’ll help you work out what matters most first.

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See how this connects to Content & Intent Optimisation

Explore Content & Intent Optimisation

Or explore Answer Engine Optimisation (AEO) & AI Search

Explore Answer Engine Optimisation (AEO) & AI Search