Built on the platform that fits your catalogue size, complexity and budget.
Ecommerce Solutions
Ecommerce built to sell, not just to look good
Ecommerce Solutions covers everything from product architecture to checkout – Shopify and WooCommerce builds designed around real buying behaviour and built to scale as your catalogue grows.
Ecommerce Solutions is often treated as an afterthought.
That’s where things start to fall apart.
- Product catalogues that are hard to browse or search
- Checkout flows that lose customers at the last step
- Ecommerce SEO treated as an afterthought
- Platforms that can’t handle catalogue or traffic growth
It should be built properly, as part of a connected system.
What good ecommerce solutions should look like
- Product and catalogue structure that’s easy to browse and find
- Checkout flows designed to reduce drop-off
- Ecommerce SEO built into product and category pages
- A platform that scales with your catalogue and traffic
Our approach
Shopify and WooCommerce builds
Built on the platform that fits your catalogue size, complexity and budget.
Product and catalogue architecture
Categories and product structures designed around how customers actually shop.
Payment and checkout integration
Checkout flows built to minimise friction and cart abandonment.
Shopify and WooCommerce builds
Built on the platform that fits your catalogue size, complexity and budget.
Product and catalogue architecture
Categories and product structures designed around how customers actually shop.
Payment and checkout integration
Checkout flows built to minimise friction and cart abandonment.
What’s included
What’s included in ecommerce solutions
Shopify and WooCommerce builds
Product and catalogue architecture
Categories and product structures designed around how customers actually shop.
Payment and checkout integration
Checkout flows built to minimise friction and cart abandonment.
Ecommerce SEO foundations
Product and category pages structured to perform in search from launch.
Work: Warburton Bike Park
Shuttle bus passes and daily tickets are effortlessly added to digital wallets for safe keeping.
Frequently asked questions
About Ecommerce Solutions
What ecommerce platforms do you build on?
Ecommerce Solutions covers Shopify and WooCommerce builds, including product and catalogue architecture, checkout integration and ecommerce SEO foundations. See our Shopify development page and guide on ecommerce checkout optimisation tactics.
How do you decide between Shopify and WooCommerce?
The decision depends on catalogue size, customisation needs and existing systems — Shopify suits faster, more standardised builds, while WooCommerce offers more flexibility for complex requirements.
Can an existing ecommerce store be migrated without losing sales during the switch?
Yes, with careful planning — migrations are typically scheduled around lower-traffic periods with redirects in place to preserve SEO rankings and minimise disruption.
Does ecommerce development include payment gateway setup?
Yes — payment and checkout integration is a core part of the build, configured for secure, reliable transactions from launch.
How is product data managed for large catalogues?
Through structured catalogue architecture and category planning designed to scale, so search and filtering remain usable as the product range grows.
Can an ecommerce store integrate with our existing CRM?
Yes — customer and order data can be connected to your CRM, detailed under Systems Integration & Middleware, so purchase history informs marketing and support.
Does ecommerce SEO differ from regular website SEO?
Yes — product and category pages need specific structured data and content treatment, covered under SEO & Technical Optimisation.
How is cart abandonment addressed during a build?
Through checkout flow design that minimises friction, plus abandoned cart email sequences configured under Email Marketing & Lifecycle Campaigns.
Can ecommerce sites support both B2C and B2B customers?
Yes — separate pricing, catalogues or checkout flows for B2B customers can be built into the same platform where needed, rather than requiring two entirely separate sites.
How is product photography typically handled for a new store?
Photography can be produced in-house as part of the build — see Photography & Video Production for how this connects to launch preparation.
Does ecommerce development include ongoing conversion optimisation?
Initial builds focus on strong foundations; ongoing testing and improvement is typically handled under Conversion Rate Optimisation once real traffic and data are available.
