Test your customers’ questions across ChatGPT, Perplexity, Gemini and Google AI Overviews
Answer Engine Optimisation (AEO) & AI Search
AI SEO and answer engine optimisation: be the answer AI gives your customers
More of your customers now ask ChatGPT, Perplexity and Google’s AI Overviews before they ever click a link. Our AI SEO services, also known as answer engine optimisation (AEO) or generative engine optimisation (GEO), make your business easy for AI tools to understand, trust and recommend.
Answer Engine Optimisation (AEO) & AI Search is often treated as an afterthought.
That’s where things start to fall apart.
- AI tools recommending your competitors
- AI describing your business inaccurately, or not at all
- Traffic dropping as AI Overviews answer questions on the results page
- No way to measure AI visibility
It should be built properly, as part of a connected system.
What good AI search visibility looks like
- Your business named in AI answers for your key services
- Accurate descriptions of what you do and where
- Pages cited as sources in AI Overviews
- Visibility tracked month to month
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Our approach
AI Overview and answer engine visibility
Content structured specifically to be surfaced in AI Overviews and answer engines.
Structured content for LLMs
Formatting and structure that make content easier for AI systems to parse and cite.
Citation and source optimisation
Content built to be a trustworthy, citable source for AI-generated answers.
What’s included
What’s included in answer engine optimisation (aeo) & ai search
AI search visibility audit
Content restructuring
Direct answers, definitions and FAQ
Schema and entity optimisation
Organization, Service, FAQ and consistent business facts
Citation building
Presence on the sources AI tools trust
AI crawler access checks
AI visibility tracking and reporting
Including HubSpot AEO tools where available
Work: Peninsula Hot Springs
They trusted in our experience and modern wisdom to ensure ChatGPT, Claude, Gemini and other LLMs reference the PHS website.
Frequently asked questions
About Answer Engine Optimisation & AI Search
What exactly counts as an "answer engine"?
AI Overviews, chat assistants like ChatGPT, and other AI-generated answer systems that summarise information directly rather than just listing links.
How do you measure visibility in AI Overviews?
Through specific monitoring of AI search platforms, tracked separately from traditional rank tracking tools, since standard tools don't capture AI citations.
Does AEO replace the need for traditional SEO?
No — AEO builds on strong technical SEO foundations rather than replacing them; both are needed together.
What makes content more likely to be cited by an AI assistant?
Clear, direct answers positioned near the top of relevant sections, well-organised structure, and credible, well-sourced information that's easy for AI systems to extract confidently.
Is AEO relevant for local businesses, or mainly larger brands?
It's relevant for any business, including local ones — AI assistants are increasingly used for local recommendations and comparisons, not just broad informational queries.
How new is this field, and how established are best practices?
It's a genuinely emerging area, so best practices continue to evolve — early, deliberate focus offers a real advantage while fewer competitors are prioritising it.
Can existing website content be adapted for AEO, or does it need to be new?
Existing content can often be restructured for better AI visibility rather than requiring entirely new content, similar to content and intent optimisation work generally.
Does AEO work require structured data markup?
Structured data helps, though clear content structure and direct, well-organised answers matter just as much as technical markup for AI extraction.
How do FAQs specifically help with AEO?
Well-structured question-and-answer content maps closely to how people phrase queries to AI assistants, making it a naturally strong format for AI search visibility.
Can AEO performance be reported on alongside traditional SEO metrics?
Yes — this is typically combined under GA4, Analytics & Tracking and dedicated AI search monitoring for a fuller picture of overall search visibility.
What is answer engine optimisation (AEO)?
AEO is the practice of structuring content so AI tools such as Google AI Overviews, ChatGPT and Perplexity can understand it and cite it directly in their answers.
What is generative engine optimisation (GEO)?
GEO is another name for optimising content to be included in AI-generated answers. It overlaps almost entirely with AEO and AI SEO.
Is AI SEO different from normal SEO?
It builds on it. Technical health, useful content and authority still matter. AI SEO adds clearer answer structure, schema, consistent business facts and presence on sources AI tools trust.
Can you guarantee ChatGPT will recommend us?
No one can guarantee it. AI answers change constantly. We improve the signals AI tools rely on and track your visibility so you can see progress over time.
How do you measure AI search visibility?
We run a set of your customers’ real questions through major AI tools each month and record whether you’re mentioned, cited or recommended, alongside traditional ranking data.
