We work across major platforms and recommend based on fit, not preference.
Platform & CMS Development
The right platform, built and maintained properly
Platform & CMS Development covers Webflow, WordPress, Squarespace and HubSpot CMS – choosing, building and maintaining the platform that actually fits your team, not the one that’s trending.
Platform & CMS Development is often treated as an afterthought.
That’s where things start to fall apart.
- A platform chosen for trend, not fit
- Migrations that break SEO and existing rankings
- Technical debt from years of undocumented changes
- No ongoing technical support once the build is finished
It should be built properly, as part of a connected system.
What good platform & cms development should look like
- A platform matched to your team’s technical capability
- Migrations planned to protect existing SEO performance
- Clean, documented, maintainable code
- Ongoing technical support after launch
Our approach
Webflow, WordPress, Squarespace and HubSpot CMS
We work across major platforms and recommend based on fit, not preference.
Platform migrations
Migrations planned with full redirect mapping to protect search performance.
Clean, maintainable code
Code built to be handed over and maintained, not just to work on day one.
Webflow, WordPress, Squarespace and HubSpot CMS
We work across major platforms and recommend based on fit, not preference.
Platform migrations
Migrations planned with full redirect mapping to protect search performance.
Clean, maintainable code
Code built to be handed over and maintained, not just to work on day one.
What’s included
What’s included in platform & cms development
Webflow, WordPress, Squarespace and HubSpot CMS
Platform migrations
Migrations planned with full redirect mapping to protect search performance.
Clean, maintainable code
Code built to be handed over and maintained, not just to work on day one.
Technical platform support
Ongoing support and maintenance after launch, not a one-off handover.
Work: BMW Bodyshop Portal
Allows content to be published to the right people and to manage their accredited teams around Australia.
Frequently asked questions
About Platform & CMS Development
How do you decide which CMS is right for our business?
The decision depends on your team's technical capability and integration needs — see Website Design & Development for how this fits into a build overall.
Can we migrate from WordPress to Webflow, or vice versa?
Yes — migrations between major platforms are common, with content mapped and redirects configured to protect existing SEO performance during the switch.
Does HubSpot CMS make sense if we're not using HubSpot for anything else?
It can, but the strongest case for HubSpot CMS is when it's already central to your CRM and marketing automation, since that's where the integration benefit is greatest.
How often does a CMS need to be updated or maintained?
Regularly — security patches and platform updates should be applied on an ongoing basis, which is why technical support is typically scoped as an ongoing arrangement.
Can a CMS migration be done without downtime?
In most cases yes, with careful planning and a staged cutover, though a brief maintenance window is sometimes needed depending on the platforms involved.
Does platform choice affect website loading speed?
Yes — some platforms are inherently faster than others depending on configuration, which connects directly to technical SEO performance.
Can we bring our own developer to manage the CMS after handover?
Yes — proper documentation and clean, maintainable code is provided so any competent developer can take over ongoing management if preferred.
Does Squarespace support ecommerce as well as content pages?
Yes, to a degree — Squarespace suits simpler ecommerce needs, while more complex catalogues are usually better served by the platforms covered under Ecommerce Solutions.
What's involved in a CMS health check for an existing site?
A review of plugin or app bloat, security vulnerabilities, page speed and content structure, identifying what's worth fixing versus what justifies a fuller rebuild.
Does DatoCMS or headless CMS make sense for our business?
Headless CMS suits businesses needing content across multiple platforms (web, app, other channels) from one source — most standard websites don't need this added complexity.
