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13 Aug 2026

CRM vs ERP Integration: What Should Connect?

Market & Competitor Research

Know exactly where you stand before you decide what to do next

Market & Competitor Research gives you a clear, evidence-based view of your competitive landscape – so positioning, messaging and investment decisions are based on where the real gaps and opportunities are.

Market & Competitor Research is often treated as an afterthought.

That’s where things start to fall apart.

  • Decisions made on assumptions about competitors, not evidence
  • No clear view of where you’re genuinely different
  • Opportunities missed because nobody’s watching the market
  • Positioning that sounds the same as everyone else

It should be built properly, as part of a connected system.

 

What good market & competitor research should look like

  • Shows exactly where competitors are strong and where they’re not
  • Identifies genuine gaps in positioning and messaging
  • Sizes real opportunities, not just interesting ones
  • Gives you a benchmark to measure progress against

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Our approach

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Competitive landscape analysis

We map who you’re actually competing with, not just who you assume you are.

 
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Positioning and messaging gaps

We identify where competitors are saying the same thing, and where there’s room to stand apart.

 
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Benchmark reporting

Clear reporting on how you compare across the metrics that matter most.

 
 

What’s included

What’s included in market & competitor research

Competitive landscape analysis
We map who you’re actually competing with, not just who you assume you are.

 

Positioning and messaging gaps
We identify where competitors are saying the same thing, and where there’s room to stand apart.
Benchmark reporting
Clear reporting on how you compare across the metrics that matter most.
Opportunity sizing

Opportunities are sized against real demand and competitive gaps, not guesswork.

Paysauce-Australia
Work: Paysauce

The initial understanding of their core audience and competitors ensured a message that delivered the punch.

View project

Frequently asked questions

See all FAQs

Not sure if market & competitor research is the right place to start? We’ll help you work out what matters most first.

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See how this connects to Digital Strategy & Roadmapping

Explore Digital Strategy & Roadmapping

Or explore Brand Strategy & Positioning

Explore Brand Strategy & Positioning