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11 Aug 2026

How to Map Customer Journeys That Drive Growth

Modernising Sycle's website for a growing circular economy business

Sycle
Services
Platforms
Waste, reinvented

Rebuilding on a modern, secure foundation for easier everyday edits

Sycle's WordPress site needed modernising so the internal team could make edits confidently, without the risk of breaking something, while also consolidating a large-scale brand integration across facilities, services and products as the business scaled toward one million tonnes of processing capability.

ID Digital Agency rebuilt the site on the Bedrock WordPress framework for stronger security and reliability, restructured facility and service information for clarity, and introduced simple, customer-friendly request forms alongside keyword-led SEO improvements. The result is a site that's easier to manage internally and easier to navigate for commercial customers.

Three facilities, one clear structure
Every service, clearly explained
Every service, clearly explained

Restructured service pages separate landfill, recovery and specialised offerings for easy navigation.

Simple requests, no friction
Simple requests, no friction

A streamlined enquiry form lets commercial customers request pricing and specifications in seconds.

Bedrock gave us a much more secure, stable base to build on, so the team can make changes without worrying about breaking something.

Arnel Basiliote

Backend Developer

Recycled materials, presented with credibility
Recycled materials, presented with credibility

Specification-grade product listings: topsoil, mulch, aggregates: reinforce Sycle's manufacturing capability.

Impact

A digital home worthy of the mission
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Easier content management

The Bedrock rebuild lets the internal team edit pages confidently without technical support.

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Clearer facility and service information

Restructured content helps commercial customers find the right facility and service faster.

notepad
Stronger search visibility

Keyword discovery and brand integration improved discoverability across facilities, services and products.