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Caspa

The brief

CASPA sought to refresh its brand to strengthen its position as a leading organisation dedicated to innovative child and family welfare services. The goal was to enhance CASPA's online presence to appeal to national and international impact investors, funding partners, and philanthropists, fostering sustainable growth and program development. CASPA also aimed to better connect with stakeholders, government bodies, and service users by delivering impactful and relevant content across its various entities (CASPA Foundation, Hammers for Hope, Lawyers for Hope). The solution needed to leverage modern technology, offering extensive customisation without sacrificing usability.

The outcome

CASPA’s new online presence features a fresh and unified brand identity that invites collaboration and reflects its commitment to transformative child and family welfare programs. Leveraging the power of HubSpot, the website became a centralised hub for content management, promotion, and social media integration.

The website showcases compelling content, including success stories and the positive outcomes of CASPA’s programs, emphasising the organisation's holistic approach and its impact on client and community wellbeing. With enhanced usability and robust functionality, CASPA is better positioned to engage stakeholders, attract funding, and expand its reach.

Creative
Code
Marketing
Digital Ecosystems
Strategy
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Brand and website

A fresh new look

Feature showcase

Custom Modules: Tailored Flexibility Without Coding

Every element of the Caspa website is part of a modular toolkit, allowing the team to edit content, create new pages, launch forms, and execute campaigns with ease. These modules are all pre-designed to ensure on-brand consistency without the need for technical adjustments.

Visit Caspa
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Feature showcase

Lead Generation: Automated Workflows That Work for You

Custom workflows were implemented to filter, manage, and follow up on enquiries and leads. This fully automated system streamlines operations, ensuring no opportunity is missed and maximising engagement with potential partners and supporters.

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Caspa stories

Be inspired to donate

Feature showcase

Accessible for All: Inclusive Digital Experiences

The website includes custom accessibility tools to ensure that everyone, regardless of ability, can access and enjoy the platform. This commitment to inclusivity reflects Caspa's values and ensures compliance with modern accessibility standards.

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The details

"Transforming CASPA’s online presence into a dynamic, user-friendly hub was about more than just functionality—it was about amplifying their mission to create lasting positive change." – Emily, Marketing Manager

Caspa's request for a brand refresh presented a unique opportunity to position the organisation as a thought leader in child and family welfare. By unifying its brand identity across all entities, including Caspa Foundation, Hammers for Hope, and Lawyers for Hope, the new website provides a cohesive and compelling narrative for investors, stakeholders, and service users alike.

The integration of HubSpot revolutionised Caspa's digital capabilities, enabling seamless content management and powerful social media campaigns. The use of modular custom tools ensures that Caspa can easily maintain its online presence without relying on technical expertise. Every feature is designed to empower the team, from automated workflows for lead management to accessibility tools that ensure inclusivity.

The site’s content strategy focuses on storytelling, highlighting the success stories and positive outcomes of Caspa's programs. This approach not only humanises the brand but also appeals to the emotions and interests of funding partners and philanthropists.

Through this strategic digital transformation, Caspa is now equipped to better engage with stakeholders, secure financial support, and expand its impact nationally and internationally. The website serves as a shining example of how modern technology and thoughtful design can drive growth and deepen connections.

If you're ready to elevate your organisation’s digital presence and amplify your mission, reach out to ID Digital Agency today!

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