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Most businesses have GA4 installed but not properly configured. Here are the five most common, and most costly, setup mistakes.

30 Oct 2026

GA4 isn't set up right: The five mistakes we see most

Digital Agency Insights

Insights on scalable web solutions from ID Digital Agency - practical thinking on building websites and platforms that grow with you.

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Jay Boston

Jay Boston is the Strategy Director and Co-Founder of ID Digital Agency, a Melbourne-based digital powerhouse that’s been connecting people, platforms, and purpose for over 25 years.

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